Field Notes Blog
News and thoughts on UI/UX, web design, and more.
February Newsletter: 5 February Promo Ideas | Reminders | $50 off Video and Motion Graphics | Olympic Spirit
From the Olympics and the Super Bowl to Valentine's Day, the Chinese New Year and Black History Month, this February is like a tasty box of promotions to try out. By tapping into the zeitgeist of what's current in world events, you can create an emotional connection to your existing audience, attract new people and generate beneficial engagement - all while associating your brand with events that have a built-in audience. Whether you want to capture the excitement of sports, invoke the rich traditions of black history or even harness the power of love, February is a great time to run a fun promotion. Here are five ready-to-use ideas for making your mark online this month.
I love Twitter's new profile template for the same reasons I liked Facebook's graphical overhaul awhile back. As a designer it gives me a gorgeous, HUGE canvas to work with in promoting ideas, products, concepts, calls to action, etc. However, I'm also shocked and amazed that Twitter has so brazenly emulated Facebook. Shocked I say! Really Twitter, you couldn't come up with something better?
In my mind the two services are dramatically different. While both have their pros and cons, Twitter can soundly be equated with democracy, scientific advancements and nothing less than revolution itself. Facebook, on the other hand, has an undeniable association with lots of problematic, unintended social consequences. Both are very valuable for marketing but I just believe that Twitter is superior for one main reason - it is primarily about ideas. Who knows what Facebook is primarily about. I'm not sure it's escaped it's origin as a "Hot or Not" web app. So, why would Twitter be emulating Facebook?
Timeline is a big change that was made in mid-2012 to the way that Facebook displays user generated content. It offers information in a chronologically compact way and gives designers and developers new control over how pages look. While it IS still Facebook, and therefore limited to Facebook's very specific functionality, it does represent a quantum leap forward that's very beneficial for small businesses and nonprofits. For more info about using Facebook for business, see my Facebook for Business page.
Facebook has rolled out it's new Timeline layout and it's a quantum leap forward for organizations using Facebook for promotion. It gives us a big graphical area for clever branding as well as enhanced ways to attract and interact with the people we are here to serve. Here are some of the highlights:
I’ve been looking into social media aggregators for awhile because they are a.) fun to use and b.) a huge time saver. When my clients ask what they can do to inexpensively promote their businesses I suggest they start (or improve upon) using social media. Claim your business listing on Yelp and Google Places, set up a Facebook page, start a Twitter feed, share your expertisevia a blog … things like that. I usually get a glassy stare and the words “I don’t have time for that”. Well, social media aggregators remove that excuse.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko