Field Notes Blog
News and thoughts on UI/UX, web design, and more.
The best way to make the most of your online marketing channels - whether it's your website, blog, email newsletter or social media feed - is to develop a habit of keeping them fresh. For small businesses and nonprofits though, this can be a real challenge. As small business owners, we wear a lot of hats and marketing often ends up on a back burner. To remedy this, consider scheduling in a 7 step monthly update. Here’s a step-by-step guide to doing your first one and setting it up as an easy task each month.
February Newsletter: 5 February Promo Ideas | Reminders | $50 off Video and Motion Graphics | Olympic Spirit
From the Olympics and the Super Bowl to Valentine's Day, the Chinese New Year and Black History Month, this February is like a tasty box of promotions to try out. By tapping into the zeitgeist of what's current in world events, you can create an emotional connection to your existing audience, attract new people and generate beneficial engagement - all while associating your brand with events that have a built-in audience. Whether you want to capture the excitement of sports, invoke the rich traditions of black history or even harness the power of love, February is a great time to run a fun promotion. Here are five ready-to-use ideas for making your mark online this month.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko