Field Notes Blog
News and thoughts on UI/UX, web design, and more.
What is RGB and why does it matter? Why is there a big blank spot on your site where you uploaded that TIF image? In this episode, we’ll do a deep dive into color spaces and look at how our image formats are influenced by our eyeballs, LED displays and even the sun itself. I’ll also provide some easy examples of what to use where and tips for getting the best results.
CMYK stands for Cyan, Magenta, Yellow and Black – the colors created by light from the sun reflecting off a printed item like a brochure and into your eyes. All of the zillions of colors you see when you look at a magazine or business card are made with just those four colors. So what does RGB stand for?
RGB stands for Red, Green Blue – the colors created by light shining through pixels on an electronic display and into your eyes. All of the zillions of colors you see when you look at a computer or TV are created by just those three colors.
What to use where?
Common pitfalls to avoid:
A TIF will not display on the web, so be sure not to use those images. Stick with PNGs, JPGs and GIFs for your website and social media.
A GIF will not usually look good in print as it has been compressed for fast online loading. Stick with TIFs and JPGs for print use and always try to use an image that's 300 dpi.
That's it for this week’s Digital Summer Camp, only two more episodes in our 2018 series. To get a FREE, frosty new one delivered straight to your In Box next week, join my mailing list.
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About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko