Field Notes Blog
News and thoughts on UI/UX, web design, and more.
January Newsletter: Free 3-Month Marketing Planner | Online Marketing 101 Webinar | News | Soaring
New! Marketing Planner
"I hate getting a free jumpstart on my marketing" - said no one ever
My new Marketing Planner is based on the latest industry research combined with tested techniques I've developed over the past 12 years. Simply fill in a few options (like your website, social media profile or a newsletter like this one), pencil in some topics and pick a few deadlines. Do as much or as little as you like. It even includes promo ideas and important dates. Now you're on your way - only $9!
Buy now, download a Free 3-Month version or read more news and announcements.
I now have three online training offerings all of which you can do any time, anywhere at your own pace. Each has a few sessions and I'm in the process of adding many more - shooting for 1 per week all this month:
I created my Website Workshops as a way to share knowledge and empower clients to do more with their websites. I can't think of a better holiday to reflect that idea than Martin Luther King, Jr. Day so in honor of MLK I'm offering a free Webinar pass to the first 5 people to sign up. The pass can be used for any webinar, although I heartily suggest you begin with the first one this Wednesday 1/18/17 which is "Holistic Approach to Online Marketing". It provides a great overview for anyone just getting started. To get your FREE pass just select Add to Cart on the Webinar Pass page and enter the coupon code MLKDAY at check out. I hope you'll take advantage of this free offer and join me online.
Following on the success of last year I'm offering my live, online webinars again this year. These 1 hour presentations are designed to quickly get you up to speed on topics like Search Engine Optimization (SEO), social media marketing, blogging for business, using Facebook for business, the most effective ways to maintain your website and much more. These sessions are also valuable for small business people and nonprofit professionals who need to know enough to avoid internet scams and over-priced services. For example, what are the deliverables you should get in a search engine marketing service? What is Google Analytics and why should it be a part of any SEO package? How often and what sort of content should you be posting on social media? All that's required is to be online with your favorite device, if you want to participate in the question and answer period you'll get best results with a computer and headphones (or earbuds). There are 12 sessions in all and if you miss the live session on Wednesday night you can log in and view a video replay afterwards. As with my Web Labs I'm offering a nice discount for a Season Pass. While individual passes are a great value at $15 each, a Season Pass is just $144 which saves you $34. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off. See the full webinar list and sign up.
I think we can all agree that imagery can make or break a website. Compelling images draw us in and support the site's call to action. Low quality, pointless, unappealing images are an instant turn off. Remember that first time visitors will give your site 5-20 seconds before clicking away and your imagery is what makes that decision. But what are the technical and conceptual keys to a good photo, illustration or image? Here are my top ten tips, based on over 20 years of building websites and marketing collateral:
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko