Field Notes Blog
News and thoughts on UI/UX, web design, and more.
The best way to make the most of your online marketing channels - whether it's your website, blog, email newsletter or social media feed - is to develop a habit of keeping them fresh. For small businesses and nonprofits though, this can be a real challenge. As small business owners, we wear a lot of hats and marketing often ends up on a back burner. To remedy this, consider scheduling in a 7 step monthly update. Here’s a step-by-step guide to doing your first one and setting it up as an easy task each month.
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I work with mostly small business owners and an email I got today made me realize that it's time to talk about marketing - not as a noun but as an active verb.
"It is been four months now since we launched the website and I am really discouraged with the lack of inquiries. As of date I have had one person inquire and so far no jobs. I was so hoping to have a client by now. :-( so bummed."
It is understandable to feel that way, but it's important to remember that your site is only the first step in promoting your business. Now it's time to get your marketing program in gear.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko