Field Notes Blog
News and thoughts on UI/UX, web design, and more.
Welcome to Pixel Lava Digital Summer Camp!⛱️ Every week we’re diving into a new lesson designed to build your skills to rule the web! Whether you’re a small business owner, nonprofit pro or or want to build job skills, this is for you. In this one minute video episode you'll learn about the top most common file formats, their real names, what they are actually for and which ones to use where to get the best results. I'll cover everything from JPGs to EPS, including handy links to get more detailed information. To get a FREE, frosty new episode each week, join my mailing list.
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 Build Your Skills to Rule the Web - Starting July 10th
Are you baffled by RGB and CMYK? Flummoxed by file types? Distressed by dpi? Do you struggle to understand when to use high-res or low-res images? Do you yearn for short and simple explanations? Then you're in the right place! I'm kicking off July with a Digital Summer Camp web series called The Secret Life of Images. Over the course of eight weeks, you'll gain hands-on skills like how to resize and optimize images for your website and social media. You'll also gain valuable deeper understanding about image formats (Vector? Raster?), file types and we'll crack the mystery of resolution. The web is visual, marketing is visual, communication itself is visual. Before a single word of your carefully-crafted copy is read, people evaluate you based on your images. The difference between a fast, appealing website and a slow, ineffective one comes down to images. The key to high quality, professional brochure is the images. But never fear, YOU can be a Graphics Eagle Scout by the end of summer! Whether you're running your own business, boosting your job skills or managing staff, this series is packed with short, info-packed episodes that will pay for themselves many times over (especially since they're free). That's right, I said episode because this web series is in video format which means you can learn on your smartphone while lounging by the beach, lake or campfire. So join me on Instagram, Facebook, Twitter or YouTube (links in the footer) for a new lesson each week or join my mailing list to get them delivered right to your In Box.  Content marketing is a fancy term for promoting yourself online by offering useful material. It's successful because it works on the power of attraction instead of distraction. In the same way we skip commercials, it's easy to tune out cheesy stuff online. Instead, we want to put out appealing, relevant content. Simple! Or is it? Do you have a hard time seeing your business through the eyes of an outsider? What may be an everyday, mundane thing to you (ho hum, here I am meeting with the wine rep again) might be wonderfully exotic to a new client (the handsome Italian wine rep - are you kidding me?!). With the goal of harvesting cool content for your social media marketing, here are 15 social media ideas that come out of the everyday things you probably already do.
 The best way to make the most of your online marketing channels - whether it's your website, blog, email newsletter or social media feed - is to develop a habit of keeping them fresh. For small businesses and nonprofits though, this can be a real challenge. As small business owners, we wear a lot of hats and marketing often ends up on a back burner. To remedy this, consider scheduling in a 7 step monthly update. Here’s a step-by-step guide to doing your first one and setting it up as an easy task each month.
February Newsletter: 5 February Promo Ideas | $50 off Video & Motion Graphics | Olympic Spirit2/1/2018  I work with mostly small business owners and an email I got today made me realize that it's time to talk about marketing - not as a noun but as an active verb.
"It is been four months now since we launched the website and I am really discouraged with the lack of inquiries. As of date I have had one person inquire and so far no jobs. I was so hoping to have a client by now. :-( so bummed." It is understandable to feel that way, but it's important to remember that your site is only the first step in promoting your business. Now it's time to get your marketing program in gear. |
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About the authorAs the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko 
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