Field Notes Blog
News and thoughts on UI/UX, web design, and more.
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 Over the years, the most powerful marketing I've seen is word-of-mouth. Most of us ask for recommendations or read reviews for everything from a restaurant to a new car. At Pixel Lava, I've always offered a simple referral commission - if you tell someone about me and we end up doing business together I send you a check for $50. I recently realized that my favorite projects have come to me this way so I decided to expand the program. I now offer three partnership levels; Affiliate, Colleague and Team Member. Anyone can sign up as an Affiliate and earn generous $80 commissions. The Colleague and Team Member levels are for fellow graphic artists, marketers, agencies etc. who want to expand their service offerings without hiring staff. By bringing me in as-needed you get a reliable partner at a great rate. You also get access my Partner Portal with white label marketing materials, small business resources and special perks. No matter what the level, joining the Partner Program is 100% free. There's nothing to sign or do, the only goal is to make it easy to recommend (and fun to work with) Pixel Lava. Sign up during the month of May and you'll get a Referral Card Power Pack by mail that includes customized referral cards in an artsy card case and a nifty Pixel Lava sticker. Why not sign up for free right now?
 I've just completed a big update to my Complete Workshop DIY Kit! I dialed in the templates, added info to the Tips & Tricks sheet and updated the Set Up Checklist. Workshops are a great way to deliver valuable information, create community with clients, cultivate sales & referrals, generate social media buzz and more! But putting a workshop together is a lot of work. First you need to create and assemble the materials - your presentation, handouts, sign-in sheets and door signs, etc. Then you need marketing so there are flyers and posters to be made, social media graphics to be created, email announcements to be written and more. And lastly you need to get as much value as possible by using evaluation forms, gathering reviews and tracking your results. Why struggle to make quality, matching versions of all of it from scratch? My freshly-updated kit includes field-tested materials I’ve developed as a professional graphic artist and used in promoting and running my own client workshops for several years.
January Newsletter: Free 3-Month Marketing Planner | Online Marketing 101 Webinar | News | Soaring   I now have three online training offerings all of which you can do any time, anywhere at your own pace. Each has a few sessions and I'm in the process of adding many more - shooting for 1 per week all this month:
 I created my Website Workshops as a way to share knowledge and empower clients to do more with their websites. I can't think of a better holiday to reflect that idea than Martin Luther King, Jr. Day so in honor of MLK I'm offering a free Webinar pass to the first 5 people to sign up. The pass can be used for any webinar, although I heartily suggest you begin with the first one this Wednesday 1/18/17 which is "Holistic Approach to Online Marketing". It provides a great overview for anyone just getting started. To get your FREE pass just select Add to Cart on the Webinar Pass page and enter the coupon code MLKDAY at check out. I hope you'll take advantage of this free offer and join me online.
 Following on the success of last year I'm offering my live, online webinars again this year. These 1 hour presentations are designed to quickly get you up to speed on topics like Search Engine Optimization (SEO), social media marketing, blogging for business, using Facebook for business, the most effective ways to maintain your website and much more. These sessions are also valuable for small business people and nonprofit professionals who need to know enough to avoid internet scams and over-priced services. For example, what are the deliverables you should get in a search engine marketing service? What is Google Analytics and why should it be a part of any SEO package? How often and what sort of content should you be posting on social media? All that's required is to be online with your favorite device, if you want to participate in the question and answer period you'll get best results with a computer and headphones (or earbuds). There are 12 sessions in all and if you miss the live session on Wednesday night you can log in and view a video replay afterwards. As with my Web Labs I'm offering a nice discount for a Season Pass. While individual passes are a great value at $15 each, a Season Pass is just $144 which saves you $34. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off. See the full webinar list and sign up.
 I'm really excited to announce that all of the details are coming together for my upcoming Pixel Lava Webs Lab series. While I got a ton of great reviews last year, students all said the same thing - that they never got around to putting their new knowledge into action. That gave me the idea of creating these live, presenter-led sessions where we work together to build up our online marketing. In the same way that services like Blue Apron deliver a ready-to-make meal, each Web Lab features a standalone project with step-by-step instructions. I'll begin with a demo and then we'll get to work. My goal is for every student to leave every session with a new, ready to use project. The sessions are also a great way to get the support of like-minded small business owners and nonprofit professionals. By working together week by week, we'll motivate each other to stay on track and provide the accountability to GET THINGS DONE. To encourage students to take advantage of the whole series I've created a super deep discount of $385 for a season pass - that's 50% off. If you run a small business or nonprofit I encourage you to join us. You CAN bring in more clients, buyers, donors, volunteers, patients, visitors, etc. and I will show you how. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off . Get all the details!
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Back by popular demand and updated for 2017 it's my Wednesday Website Webinars (www-get it?). These 1.5 hour online presentations cover search engine optimization, social media marketing, blogging for business and much more. Chose to just listen in or speak up and participate in the Q&A. No rushing around, just find a cozy spot and relax while learning. Every session includes a valuable resource-packed handout too. Kick off the New Year with momentum and focus! At the beginning of 2013 I did some industry research and discovered that for our region, my specialty area and my skills & experience level the average hourly rate is seventy-five dollars per hour. Wow! I decided that it was time to bring my rates up closer to what's current.
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About the authorAs the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko 
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