Field Notes Blog
News and thoughts on UI/UX, web design, and more.
January Newsletter: Free 3-Month Marketing Planner | Online Marketing 101 Webinar | News | Soaring
New! Marketing Planner
"I hate getting a free jumpstart on my marketing" - said no one ever
My new Marketing Planner is based on the latest industry research combined with tested techniques I've developed over the past 12 years. Simply fill in a few options (like your website, social media profile or a newsletter like this one), pencil in some topics and pick a few deadlines. Do as much or as little as you like. It even includes promo ideas and important dates. Now you're on your way - only $9!
Buy now, download a Free 3-Month version or read more news and announcements.
It's not as if there are a zillion more of those suddenly. You're noticing them because the car caught your interest. It's been lifted out of the selective blindness that keeps us from being distracted by daily life's irrelevant details. So let's put that to work. Here are 3 very simple things that I do with my website clients to help them regain the precious skill of childlike focus.
Following on the success of last year I'm offering my live, online webinars again this year. These 1 hour presentations are designed to quickly get you up to speed on topics like Search Engine Optimization (SEO), social media marketing, blogging for business, using Facebook for business, the most effective ways to maintain your website and much more. These sessions are also valuable for small business people and nonprofit professionals who need to know enough to avoid internet scams and over-priced services. For example, what are the deliverables you should get in a search engine marketing service? What is Google Analytics and why should it be a part of any SEO package? How often and what sort of content should you be posting on social media? All that's required is to be online with your favorite device, if you want to participate in the question and answer period you'll get best results with a computer and headphones (or earbuds). There are 12 sessions in all and if you miss the live session on Wednesday night you can log in and view a video replay afterwards. As with my Web Labs I'm offering a nice discount for a Season Pass. While individual passes are a great value at $15 each, a Season Pass is just $144 which saves you $34. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off. See the full webinar list and sign up.
I'm really excited to announce that all of the details are coming together for my upcoming Pixel Lava Webs Lab series. While I got a ton of great reviews last year, students all said the same thing - that they never got around to putting their new knowledge into action. That gave me the idea of creating these live, presenter-led sessions where we work together to build up our online marketing. In the same way that services like Blue Apron deliver a ready-to-make meal, each Web Lab features a standalone project with step-by-step instructions. I'll begin with a demo and then we'll get to work. My goal is for every student to leave every session with a new, ready to use project. The sessions are also a great way to get the support of like-minded small business owners and nonprofit professionals. By working together week by week, we'll motivate each other to stay on track and provide the accountability to GET THINGS DONE. To encourage students to take advantage of the whole series I've created a super deep discount of $385 for a season pass - that's 50% off. If you run a small business or nonprofit I encourage you to join us. You CAN bring in more clients, buyers, donors, volunteers, patients, visitors, etc. and I will show you how. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off . Get all the details!
Learn from anywhere by computer, phone or tablet
Back by popular demand and updated for 2017 it's my Wednesday Website Webinars (www-get it?). These 1.5 hour online presentations cover search engine optimization, social media marketing, blogging for business and much more. Chose to just listen in or speak up and participate in the Q&A. No rushing around, just find a cozy spot and relax while learning. Every session includes a valuable resource-packed handout too. Kick off the New Year with momentum and focus!
Jumpstart your Marketing for 2017
Build your online presence week by week in my 2 hour hands-on Web Labs starting on January 28th. Through this project-based series I'll guide you through the creating of 20 projects including an online marketing plan, optimized social media profiles, a tuned-up website, a small business video and more! You'll leave every session with a valuable assets designed to drive new clients to your business. Designed for small business owners, these are great for nonprofits and career skill-building too!
Your website exists for a reason - to boost the bottom line of your business or nonprofit. Whether it's booking a table, making a purchase, scheduling an appointment, signing up to volunteer, or making a donation - you want viewers to do something - this is your call to action. While a website may have several objectives, but there should always be ONE clearly stated and trackable call to action. Here are some ideas for creating a call to action that will generate tangible results.
Happy New Year! Whether you are a small business owner or part of a nonprofit organization the new year offers a chance to reboot. It's an opportunity to look at your online empire and make a plan for improvement. So out of several of recent conversations with my clients lately, here are my top 5 web resolutions for 2013:
Facebook has rolled out it's new Timeline layout and it's a quantum leap forward for organizations using Facebook for promotion. It gives us a big graphical area for clever branding as well as enhanced ways to attract and interact with the people we are here to serve. Here are some of the highlights:
2012 is the Chinese year of the Dragon. Dragons bring energy, passion and innovation to everything they do. Dragon Years are considered the luckiest in Chinese astrology. I don't know about you, but I think we need all the luck we can get nowadays! However, luck is nothing without hard work so here are 3 "Little Dragons" for you to use in channeling dragon energy into your site:
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko