Field Notes Blog
News and thoughts on UI/UX, web design, and more.
Jumpstart your Marketing for 2017
Build your online presence week by week in my 2 hour hands-on Web Labs starting on January 28th. Through this project-based series I'll guide you through the creating of 20 projects including an online marketing plan, optimized social media profiles, a tuned-up website, a small business video and more! You'll leave every session with a valuable assets designed to drive new clients to your business. Designed for small business owners, these are great for nonprofits and career skill-building too!
Facebook doesn’t provide an easy way to upload documents, just photos and video. Here are some ways to to add this functionality – great for sending out event flyers and other printable documents! These instructions are written on Mac, adapt as needed for a PC.
People are selfish. We have to be. In our daily deluge of information and demands it's up to us to look out for ourselves and the things we care about. So when you want to promote a new product, service, event, etc. the first thing to ask yourself is "Why should anyone care about this?". Clearly you want me to care for your own good reasons, but why should I care? The core marketing concept of What's In It For Me (WIIFM) boosts your promotions through the use of psychology. By speaking to people's self interest you reach them more effectively than by simply pushing your own agenda. Here are some examples of how you can improve your promotions using this simple idea.
"What I can do to get more traffic to my site? My competitor has an ugly site but they are getting lots of press, how? I don't have money to spend on marketing, how do I get that first customer? How do I get a never-ending conveyor belt of clients?" Those are some questions I've gotten recently and perhaps you're wondering the same thing. Whether you're running a business or nonprofit, a stream of cheerful buyers handing us work (or just money) would be great! But marketing takes effort so here I present to you my own, home-brew recipe for website success, my Website Love Potion #9.
Email and voicemail are the cornerstones of how many of us work now. These valuable tools keep us in the loop and allow us to work any time, anywhere. But they also have a dark side - they unnecessarily gobble up a ton of our time. Do you love emailing and listening to voicemails? Do you wish you had more of these every day? If so, then skip this. But if not, read on! Based on my experiences with real world clients over the course of the past year, I humbly offer these SIX simple tips to spend less time emailing, dealing with voicemails and even texting.
Without a doubt, email marketing is a great way to communicate with people who are interested in your organization. But there are definitely some right and wrong ways to go about it. Done correctly, Email Marketing can be a real advantage. Done incorrectly it can be almost useless AND create a dangerous business liability. Here are my tips on why using a service like Constant Contact or Mail Chimp is much better than saving a few dollars and using your personal email account.
The world of search engine optimization (SEO) is always changing but no matter what, when you create a great user experience for your users you will be rewarded by Google with better rankings, by visitors with more conversions and by clients with referrals and repeat business. This got me to thinking .... what if "creating a great user experience" is really - actually - the key to increasing your own happiness?
Communicating via text is how many of us do our daily work. Whether it's by email, text, chat or social media we accept work, ask follow up questions, and provide goods that we get paid for often without ever speaking to one another. Over the years I've seen many good email etiquette guides. I'd like to add to some of the core concepts and expand them out to social media, chat and texting.
Your website exists for a reason - to boost the bottom line of your business or nonprofit. Whether it's booking a table, making a purchase, scheduling an appointment, signing up to volunteer, or making a donation - you want viewers to do something - this is your call to action. While a website may have several objectives, but there should always be ONE clearly stated and trackable call to action. Here are some ideas for creating a call to action that will generate tangible results.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko