Blog Archives

Love Wins! Congratulating all of my LGBT clients, friends and family.

6/26/2015

This morning I awoke to the stunning news that the supreme court had ruled in favor of marriage equality. As I listened to the radio in disbelief, I felt the weight of many bitter defeats sliding heavily off my shoulders - particularly the 2008 election when Obama won but the Mormon church succeeded in passing it's hateful Prop. 8. I know I have people in my life who have given money to anti-LGBT groups. Today I feel a righteous anger and a powerful joy. No, you did not win. You will never win because any one of us can be persecuted if we don't enforce the basic moral imperative of justice.

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Next Workshop 6/24/15: Blogging for Business (New!)

6/18/2015

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Cultivate your online authority while boosting your SEO
Your online "authority" is one of the three keystones of search engine marketing and optimization. We build authority for ourselves on the web by having a strong identity on our website, contributing as a subject matter expert, gathering reviews and more. Blogging serves as a terrific way to build authority in your area of expertise and this session will give you a step-by-step approach, ideas and resources to help break down the process of blogging and help you develop an ongoing writing practice that is manageable and fun. Help us celebrate this final workshop in the Spring 2015 series! We'll have cupcakes, a raffle and some special surprises. Register online.

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Next Workshop 6/17/15: Email marketing for beginners

6/11/2015

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Capturing the ROI while limiting liability
The average return on investment for email marketing is $44 to every $1 spent. Amazing when you consider that the ROI for printed direct mail is $1.25/$1 spent. Here's another surprise, email contacts have proven to be more valuable than social media followers. Why? Because email speaks to people who have already expressed an interest in your product, service or organization - as opposed to the direct mail model of intruding to get someone's attention. In this workshop I walk you through the fundamentals of putting this powerful tool to work for your business. You'll learn how to protect yourself from liability while maximizing your efforts using strategic approaches.

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Next Workshop: 6/10/15: Simple ways to use Facebook for Business

6/5/2015

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With 71% U.S. adult internet users on Facebook it has proven itself to be a valuable marketing tool.— As small business owners and nonprofits, Facebook gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more. But where to begin? Join me for this info-packed workshop and you'll walk away with a solid understanding of the basics as well as actionable steps you can put to use right away. RSVP at my Website Workshops page.

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Field Notes Blog

Love Wins! Congratulating all of my LGBT clients, friends and family.

Next Workshop 6/24/15: Blogging for Business (New!)

Next Workshop 6/17/15: Email marketing for beginners

Next Workshop: 6/10/15: Simple ways to use Facebook for Business

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