Field Notes Blog
News and thoughts on UI/UX, web design, and more.
February Newsletter: 5 February Promo Ideas | Reminders | $50 off Video and Motion Graphics | Olympic Spirit
From the Olympics and the Super Bowl to Valentine's Day, the Chinese New Year and Black History Month, this February is like a tasty box of promotions to try out. By tapping into the zeitgeist of what's current in world events, you can create an emotional connection to your existing audience, attract new people and generate beneficial engagement - all while associating your brand with events that have a built-in audience. Whether you want to capture the excitement of sports, invoke the rich traditions of black history or even harness the power of love, February is a great time to run a fun promotion. Here are five ready-to-use ideas for making your mark online this month.
January Newsletter: Free 3-Month Marketing Planner | Online Marketing 101 Webinar | News | Soaring
New! Marketing Planner
"I hate getting a free jumpstart on my marketing" - said no one ever
My new Marketing Planner is based on the latest industry research combined with tested techniques I've developed over the past 12 years. Simply fill in a few options (like your website, social media profile or a newsletter like this one), pencil in some topics and pick a few deadlines. Do as much or as little as you like. It even includes promo ideas and important dates. Now you're on your way - only $9!
Buy now, download a Free 3-Month version or read more news and announcements.
Following on the success of last year I'm offering my live, online webinars again this year. These 1 hour presentations are designed to quickly get you up to speed on topics like Search Engine Optimization (SEO), social media marketing, blogging for business, using Facebook for business, the most effective ways to maintain your website and much more. These sessions are also valuable for small business people and nonprofit professionals who need to know enough to avoid internet scams and over-priced services. For example, what are the deliverables you should get in a search engine marketing service? What is Google Analytics and why should it be a part of any SEO package? How often and what sort of content should you be posting on social media? All that's required is to be online with your favorite device, if you want to participate in the question and answer period you'll get best results with a computer and headphones (or earbuds). There are 12 sessions in all and if you miss the live session on Wednesday night you can log in and view a video replay afterwards. As with my Web Labs I'm offering a nice discount for a Season Pass. While individual passes are a great value at $15 each, a Season Pass is just $144 which saves you $34. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off. See the full webinar list and sign up.
I'm really excited to announce that all of the details are coming together for my upcoming Pixel Lava Webs Lab series. While I got a ton of great reviews last year, students all said the same thing - that they never got around to putting their new knowledge into action. That gave me the idea of creating these live, presenter-led sessions where we work together to build up our online marketing. In the same way that services like Blue Apron deliver a ready-to-make meal, each Web Lab features a standalone project with step-by-step instructions. I'll begin with a demo and then we'll get to work. My goal is for every student to leave every session with a new, ready to use project. The sessions are also a great way to get the support of like-minded small business owners and nonprofit professionals. By working together week by week, we'll motivate each other to stay on track and provide the accountability to GET THINGS DONE. To encourage students to take advantage of the whole series I've created a super deep discount of $385 for a season pass - that's 50% off. If you run a small business or nonprofit I encourage you to join us. You CAN bring in more clients, buyers, donors, volunteers, patients, visitors, etc. and I will show you how. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off . Get all the details!
Learn from anywhere by computer, phone or tablet
Back by popular demand and updated for 2017 it's my Wednesday Website Webinars (www-get it?). These 1.5 hour online presentations cover search engine optimization, social media marketing, blogging for business and much more. Chose to just listen in or speak up and participate in the Q&A. No rushing around, just find a cozy spot and relax while learning. Every session includes a valuable resource-packed handout too. Kick off the New Year with momentum and focus!
Jumpstart your Marketing for 2017
Build your online presence week by week in my 2 hour hands-on Web Labs starting on January 28th. Through this project-based series I'll guide you through the creating of 20 projects including an online marketing plan, optimized social media profiles, a tuned-up website, a small business video and more! You'll leave every session with a valuable assets designed to drive new clients to your business. Designed for small business owners, these are great for nonprofits and career skill-building too!
Last spring I gave a presentation called "A Holistic Approach to Online Marketing" at the San Diego campus of Bastyr University. The audience was students studying to be naturopathic doctors. Some of them will graduate and open their own practices, while others will search for jobs. To that end, I talked about ways that they can begin to establish an online presence for themselves. Whether the goal is to cultivate one's identity as a subject matter expert to attract new clients or to enhance employability, the process is the same. Afterwards I realized that these simple ideas apply to anyone looking to move beyond their current job so here, based on my own 10+ years of hard-knocks experience, is a simplified plan for starting your own business.
People are selfish. We have to be. In our daily deluge of information and demands it's up to us to look out for ourselves and the things we care about. So when you want to promote a new product, service, event, etc. the first thing to ask yourself is "Why should anyone care about this?". Clearly you want me to care for your own good reasons, but why should I care? The core marketing concept of What's In It For Me (WIIFM) boosts your promotions through the use of psychology. By speaking to people's self interest you reach them more effectively than by simply pushing your own agenda. Here are some examples of how you can improve your promotions using this simple idea.
"What I can do to get more traffic to my site? My competitor has an ugly site but they are getting lots of press, how? I don't have money to spend on marketing, how do I get that first customer? How do I get a never-ending conveyor belt of clients?" Those are some questions I've gotten recently and perhaps you're wondering the same thing. Whether you're running a business or nonprofit, a stream of cheerful buyers handing us work (or just money) would be great! But marketing takes effort so here I present to you my own, home-brew recipe for website success, my Website Love Potion #9.
Email and voicemail are the cornerstones of how many of us work now. These valuable tools keep us in the loop and allow us to work any time, anywhere. But they also have a dark side - they unnecessarily gobble up a ton of our time. Do you love emailing and listening to voicemails? Do you wish you had more of these every day? If so, then skip this. But if not, read on! Based on my experiences with real world clients over the course of the past year, I humbly offer these SIX simple tips to spend less time emailing, dealing with voicemails and even texting.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko