Your website is your “face” to the world. In the 15-45 seconds that the average first-time visitor gives your site, it must instantly communicate what you offer, show that your business is legitimate and trustworthy, demonstrate that your business is current and active, draw the viewer further into the site and offer a clear call to action. That’s a tall order! But making sure that your site is running smoothly isn’t rocket science. My Website Tune Up uses proven techniques and an audience-centered approach to improve the design and structure your site - and especially your homepage - so that viewers will get your message and act on your call to action.
Home Page Tune Up
Is your home page fresh, current and optimized to convert visitors to buyers? Does it draw viewers deeper into your site? Are the images high-quality, distortion-free, appealing, relevant and brand-aware? Is the copy keyword optimized? How is the call to action (assuming there is one)?
The Home Page Tune Up includes:
A strategic evaluation of your home page's usability, content, layout, visual appeal and calls to action.
Repairs & upgrades.
Best practices and tips & tricks for keeping your home page effective.
If you're like many businesses you already have a website but you know that it could be doing more for your business or nonprofit. Maybe it's limping along with tired stock images and a weak "Welcome to our site" message or maybe you have a few broken links and you're concerned that you're not making the most of search engine optimization. Like an aging car, a website needs maintenance and occasional work to run smoothly.
The Website Tune Up includes:
A thorough evaluation of your website including branding, imagery, website copy, consistency, conversion optimization, usability/site structure, search engine optimization, forms, multimedia and technical issues.
Repairs and upgrades (optimized site headline and welcome message, keyword-aware copy editing, upgraded graphics and imagery, creation of effective calls to action for every page, arrangement of content to support your call to action.
Help keeping it Fresh and Effective: a valuable booklet with handouts for making the most of your website including best practices, recommended free tools and additional resources.
Considering how vitally important your website is, isn’t it time you applied the best current industry techniques to make it as effective as possible? Don’t settle for a site that's limping along in the slow lane. Call me for a quick and easy website tune up and get a site that you’re proud to show the world. Costs vary based on the size and scope of your site.