Get the help you need to thrive online
Your website is like a boat that you row out into the ocean every day to fish for clients. If you sit in your boat and wait for fish to swim by, you might be able to grab one or two. If you throw in a few fishing lines, you may get a few more. If you toss out an old broken net you may get a dozen or so. But if you throw out a large, well-made net and head to where the fish are hanging out, you will certainly have a better chance of pulling in a nice catch. Website marketing is your net and social media, email marketing and search engines are where the fish are!
Marketing Action Plan
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Get a step-by-step plan to acquire new visitors and convert them into clients. In working on hundreds of projects I've developed a simple, step-by-step plan for creating a cohesive online presence. The Marketing Action Plan (M.A.P.) leaves all the lingo aside and walks you through the big project of dialing in your online marketing by breaking it down into doable steps. You get a 1-to-1 marketing workshop and then receive a .zip file with your customized Marketing Action Plan (M.A.P.) that includes a strategic evaluation full of recommendations, a Milestones Calendar Poster, a Project Map Poster and a sheet of motivational stickers - all ready to print (or get as a packet by mail).
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Strategic Marketing EvaluationMy Strategic Marketing Evaluation is a great way to get a firm understanding of the current state of your online presence and step-by-step list of ways to improve. I begin with a thorough review of your current online assets (website, social media profiles, local search listings), take a look at your closest online competitors, and then provide a detailed report with specific recommendations covering everything from branding to search engine optimization (SEO) to conversion optimization (the art of making passive visitors into new clients).
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Social Media Marketing
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People want to connect to the companies whom they do business with and inside stories, ideas, and exclusive promotions make the viewer feel a special emotional response to your brand, which is what great marketing is all about. I offer packages designed to set up or optimize your social media profiles including Facebook Business Pages, Google MyBusiness Pages, Yelp, Twitter, and YouTube Channels. I can customize your social media sites to match your website's branding with custom colors and logo and show you how to effectively use your pages to promote your business.
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Search Engine Optimization (SEO)
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Search engine optimization is the pursuit of increasing your website's ranking over time, using a combination of techniques applied on and off your website. I offer SEO Tune Ups to help boost your rankings both on and off your website. I start with an evaluation using key word and competitor research and then we work on your site's meta tags, site-wide and per-page code and content optimization, 301 redirects, sitemaps and Google Analytics. We then create a plan for building up your off-site SEO going forward through link building and more.
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Email Marketing
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Email marketing is a valuable tool for bringing people to your site, creating audience relationships, and boosting your search engine optimization. I provide a simple package to get you up and running with a beautiful, professional email newsletter. I also help people optimize existing email campaigns. Constant Contact and other email marketing services are a always changing, both in usability and capability. I can guide you through the forest of details so you can spend more time creating and less time troubleshooting. I can also make sure you're getting the most out of new features as they become available. Whether you want help getting things up properly from the start or just need assistance with your existing newsletter, I can help.
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Easy Workshop Kit
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Everything you need to create a professional workshop with no hassle – just add your expertise! Workshops are a great way to deliver valuable information, create community with clients, cultivate sales and referrals, generate social media buzz and more. But putting a workshop together is a lot of work. There are flyers to be made, email announcements to be sent and many other details. This kit includes the materials I’ve developed and used in promoting and running my own workshops for several years.
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Seasonal Website Promotions
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There's no better way to generate excitement around your products and events than seasonal promotions. People love to see fun Halloween graphics, warm Thanksgiving decorations, and heartfelt holiday greetings because they cheer up our work-a-day world and create memorable, sharable moments.
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Video Holiday Cards
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A digital holiday card is basically an animation, video, or combination of both that's customized with your branding, photos and message. Digital holiday cards can be ordered in any style and can be added to your website and social media. Why get a professional, fabulous custom digital holiday card for your website and social media?
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Video and Motion Graphics
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People love video and it's a terrific way to deliver a valuable message, give people a laugh, or share tips and tricks. Quality video establishes a professional image, provides legitimacy, and creates an emotional connection with your audience. My small business video package is a simple, inexpensive way to get started.
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Over the past 10 years, I have helped over a hundred small businesses, nonprofits, and individuals develop their online marketing. As a student of the media, I'm fascinated by the ways we have to promote our ideas, but that array of opportunities makes it hard to know where to begin. Never fear! Marketing your business is like any other large task - best approached by breaking it down into small, doable pieces. With a little help, you will see that building your online presence can be very rewarding. You've poured your heart and soul into creating your business or nonprofit. Give it the marketing it needs to "bring in the fish"!
"Great marketing writing, I wouldn't change a word!" ~ Laura Ramsey, Sandpiper Communications