Do you have an older website? Is it difficult to update, dated looking and performing poorly in search engine rankings? If so then it's time to update it. The internet is developing at an amazing pace and newer sites have huge advantages.
Get current - make sure your first impression is a good one
We used to build websites at specific dimensions sized for a desktop monitor so older sites tend to be smaller in width and clunky in appearance. Older sites also often have dated-looking photos, navigation menus and other elements. Together these can make your precious first impression a bad one. A current site says that your company is professional, vibrant and effective. Isn't that the point of having a website?
Google prioritizes websites that are mobile friendly. That means that if you want to rank well you must have a site that is mobile-optimized. Plus, ALL of the major search engines prioritize new content over old, so just by refreshing your site you give your organization a boost in a very literal way. Aside from that, most newer content management systems take advantage of the new features of Google Analytics in ways that older sites were not built for. A site that's technically current is more easily optimized for search engine optimization - SEO.
As much as 60% of web traffic is now on mobile devices. Have you looked at your site on a smart phone? Your aging website can't adapt so it displays as a tiny version. The viewer must zoom in, scroll around a lot, and try to hit teeny tiny buttons. It's a dreadful user experience! A mobile-friendly site uses alternate versions of your website built to work on mobile devices. The data is the same but the design is streamlined into clean & clear branding and the buttons are big and easy to use.
Get user-editable - save money by making updates yourself
Upgrading gives you a site you can edit yourself, that's mobile friendly and search engine optimized, that's technically and stylistically current and that is more effective at attracting visitors and converting them into clients.
Getting a site you can edit yourself, that's mobile friendly and search engine optimized, that's technically and stylistically current and that is more effective at attracting visitors and converting them into clients is easy. I have converted dozens of sites and have the experience needed to make it painless - and even fun. As with all of my new websites, all website redesigns include hosting, domain name work, training and everything you need to get your site to peak performance. Before you know it your new site will be humming along and your only regret will be that you didn't do it sooner.