Digital Summer Camp: The Secret Life of Images
Are you baffled by RGB and CMYK? Flummoxed by file types? Distressed by dpi? Do you struggle to understand when to use high-res or low-res images? Do you yearn for short and simple explanations? Then you're in the right place! Kick off your shoes, dig your toes into the sand and enjoy a virtual learning vacation with my Digital Summer Beach Camp series The Secret Life of Images. Over the course of eight 1 minute videos, you'll gain hands-on skills like how to resize and optimize images for your website and social media. You'll also gain valuable deeper understanding about image formats (Vector? Raster?), file types and we'll crack the mystery of resolution.
The web is visual, marketing is visual, communication itself is visual. Before a single word of your carefully-crafted copy is read, people evaluate you based on your images. The difference between a fast, appealing website and a slow, ineffective one comes down to images. The key to high quality, professional brochure is the images. But never fear, YOU can learn the secrets in less than 10 minutes!
Whether you're running your own business, boosting your job skills or managing staff, this series is packed with short, info-packed episodes that will pay for themselves many times over (especially since they're free). That's right, I said episode because this web series is in video format which means you can learn on your smartphone while lounging by the beach, lake or campfire.
The web is visual, marketing is visual, communication itself is visual. Before a single word of your carefully-crafted copy is read, people evaluate you based on your images. The difference between a fast, appealing website and a slow, ineffective one comes down to images. The key to high quality, professional brochure is the images. But never fear, YOU can learn the secrets in less than 10 minutes!
Whether you're running your own business, boosting your job skills or managing staff, this series is packed with short, info-packed episodes that will pay for themselves many times over (especially since they're free). That's right, I said episode because this web series is in video format which means you can learn on your smartphone while lounging by the beach, lake or campfire.
Digital Summer Camp 01: File Types 101
Every week we’re diving into a new lesson designed to build your skills to rule the web! Whether you’re a small business owner, nonprofit pro or or want to build job skills, this is for you. In this one minute video episode you'll learn about the top most common file formats, their real names, what they are actually for and which ones to use where to get the best results. I'll cover everything from JPGs to EPS, including handy links to get more detailed information. Watch this week's episode.
Every week we’re diving into a new lesson designed to build your skills to rule the web! Whether you’re a small business owner, nonprofit pro or or want to build job skills, this is for you. In this one minute video episode you'll learn about the top most common file formats, their real names, what they are actually for and which ones to use where to get the best results. I'll cover everything from JPGs to EPS, including handy links to get more detailed information. Watch this week's episode.
Digital Summer Camp 02: File Sizes - Weight vs Quality
Have you ever been perplexed by watching a photo on your website s-l-o-w-l-y fill in line by line taking forever? Or have you printed out something only to find that the images came out looking jagged or blurry? If yes, then an understanding of balancing file size and quality will help ... let’s learn about file sizes! In this one minute episode, I'll explain what is best where and show you some examples. Watch this week's episode.
Have you ever been perplexed by watching a photo on your website s-l-o-w-l-y fill in line by line taking forever? Or have you printed out something only to find that the images came out looking jagged or blurry? If yes, then an understanding of balancing file size and quality will help ... let’s learn about file sizes! In this one minute episode, I'll explain what is best where and show you some examples. Watch this week's episode.
Digital Summer Camp 03: 3 Ways to Measure Images
Say you want to add a photo to your blog as a thumbnail graphic. You snap a cool photo, pop it in and WHOA, it’s gigantic. Plus, it’s taking forever to load. Wouldn’t it be great to know how big to make the photo in the first place? In this 1 minute episode I'll show you three easy ways to determine how large an image should be and give you some handy image size examples. Watch.
Say you want to add a photo to your blog as a thumbnail graphic. You snap a cool photo, pop it in and WHOA, it’s gigantic. Plus, it’s taking forever to load. Wouldn’t it be great to know how big to make the photo in the first place? In this 1 minute episode I'll show you three easy ways to determine how large an image should be and give you some handy image size examples. Watch.
Digital Summer Camp 04: Resizing Images
Resizing images is an important part of making your website load fast and look great, not to mention ensuring high quality results in printing. But changing the size of an image is only one part of the story, your photos may also have to fit into a particular spot or match the shape or dimensions of existing images. This episode covers three ways of sizing images and will help you avoid some common pitfalls like scrunched photos and cut off edges. View episode.
Resizing images is an important part of making your website load fast and look great, not to mention ensuring high quality results in printing. But changing the size of an image is only one part of the story, your photos may also have to fit into a particular spot or match the shape or dimensions of existing images. This episode covers three ways of sizing images and will help you avoid some common pitfalls like scrunched photos and cut off edges. View episode.
Digital Summer Camp 05: Understanding Resolution
A high resolution image is usually 300dpi and a low res image is around 100 dpi, but what do those numbers actually mean? Computers use pixels, so why do we say “dots per inch”? And how can a “high res” image from a fancy camera or smartphone be 72 dpi? In this episode, I’ll explain a bit about how resolution works in conjunction with dimensions and give you some tips for using the best resolution to make your images look great wherever they are. I'll also show you how to avoid some common pitfalls and we'll end with a surprising item of trivia for all you design geeks! Swim over to this one minute episode.
A high resolution image is usually 300dpi and a low res image is around 100 dpi, but what do those numbers actually mean? Computers use pixels, so why do we say “dots per inch”? And how can a “high res” image from a fancy camera or smartphone be 72 dpi? In this episode, I’ll explain a bit about how resolution works in conjunction with dimensions and give you some tips for using the best resolution to make your images look great wherever they are. I'll also show you how to avoid some common pitfalls and we'll end with a surprising item of trivia for all you design geeks! Swim over to this one minute episode.
Digital Summer Camp 06: CMYK and RGB
What is RGB and why does it matter? Why is there a big blank spot on your site where you uploaded that TIF image? In this episode, we’ll do a deep dive into color spaces and look at how our image formats are influenced by our eyeballs, LED displays and even the sun itself (whoa). I’ll provide some easy examples of what to use where and tips for getting the best results so wade on in!
What is RGB and why does it matter? Why is there a big blank spot on your site where you uploaded that TIF image? In this episode, we’ll do a deep dive into color spaces and look at how our image formats are influenced by our eyeballs, LED displays and even the sun itself (whoa). I’ll provide some easy examples of what to use where and tips for getting the best results so wade on in!
Digital Summer Camp 07: Vector vs Bitmap
Vector, raster, bitmap … what they heck are all of those things and do they even matter? In this episode I’ll show you what they are, where we use them and why - YES - they do matter when your goal is to use the right image to get the best quality. If you’ve ever been confused about what a vector image is and why that photo made for a terrible t-shirt image, this episode is for you!
Vector, raster, bitmap … what they heck are all of those things and do they even matter? In this episode I’ll show you what they are, where we use them and why - YES - they do matter when your goal is to use the right image to get the best quality. If you’ve ever been confused about what a vector image is and why that photo made for a terrible t-shirt image, this episode is for you!
Digital Summer Camp 08: The Language of File Sizes
Gigs, megs, kilobytes, megapixels…omg, wth? If you’ve ever gone to upload an image and been shocked by how long it’s taking then never fear! I’ll cover all of the common file sizes, a few exotic ones and even reveal the name of one we use every day without knowing what it actually means! I'm capping off my Secret Life of Images Digital Summer Beach Camp video series with what may be the most useful episode of all for your everyday work life so relax into your beach chair and prepare to learn the difference between a megabyte and a petaflop. Watch episode 8 of 8!
Gigs, megs, kilobytes, megapixels…omg, wth? If you’ve ever gone to upload an image and been shocked by how long it’s taking then never fear! I’ll cover all of the common file sizes, a few exotic ones and even reveal the name of one we use every day without knowing what it actually means! I'm capping off my Secret Life of Images Digital Summer Beach Camp video series with what may be the most useful episode of all for your everyday work life so relax into your beach chair and prepare to learn the difference between a megabyte and a petaflop. Watch episode 8 of 8!
Refill Please!
Want to learn more? Be sure to join me on Instagram, Facebook, Twitter or YouTube for new videos every month or just join my mailing list to get them delivered right to your In Box. You might also be interested in my on-demand Web Lab Kits and Webinars which provide a simple, step-by-step approach to online marketing, search engine optimization and much more. Either way, thanks for joining me and hold on to those sunny ocean vibes as long as you can.
Want to learn more? Be sure to join me on Instagram, Facebook, Twitter or YouTube for new videos every month or just join my mailing list to get them delivered right to your In Box. You might also be interested in my on-demand Web Lab Kits and Webinars which provide a simple, step-by-step approach to online marketing, search engine optimization and much more. Either way, thanks for joining me and hold on to those sunny ocean vibes as long as you can.
"Love this!! Great dolphin teacher and music and I love the seal pic and drink at the end." ~ Eva Stettner, Seimei San Diego
"Another great tutorial! Woot!! Thank you : )" ~ Amber Forest, OB People's Food Organic Co-op