On-demand Online Webinars
Website Webinars give you a fast and easy way to get a comprehensive overview of online marketing and website management. Whether you're a building your career or a small business you need to understand search engine optimization, website maintenance, social media marketing and more. These webinars are available online any time and can be viewed with a smartphone, tablet or desktop computer. The presentation can be stopped, started, paused etc. so you can learn at your own pace and each also includes a valuable handout PDF for you to print and keep. Each lesson can be stopped, started, paused etc. so you can learn at your own pace - watch as many times as you like. You also get a valuable handout PDF to print and keep which is filled with action items you can put to use immediately. When you purchase a session I'll respond by email with your login info and you can begin right away.
Module 1: Online Marketing Basics
Online Marketing 101
This introductory session gives you a no-nonsense look at the core concepts of online marketing. I cover the key components and explain their individual value and how they work together. Using an audience-focused approach I show you how to build your brand and online presence using valuable, strategic content. From blogging to social media to SEO you'll leave with an online marketing roadmap broken down into simple steps to get rolling.
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This introductory session gives you a no-nonsense look at the core concepts of online marketing. I cover the key components and explain their individual value and how they work together. Using an audience-focused approach I show you how to build your brand and online presence using valuable, strategic content. From blogging to social media to SEO you'll leave with an online marketing roadmap broken down into simple steps to get rolling.
Buy Now | Sign in
What is Search Engine Optimization (SEO)?
What is SEO? Why is it important? How do you "do" SEO, heck, what do you "do" in SEO anyways? This session will give you an overview and you'll leave with 10 actions you can take right away to improve your own SEO both on and off your site.
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What is SEO? Why is it important? How do you "do" SEO, heck, what do you "do" in SEO anyways? This session will give you an overview and you'll leave with 10 actions you can take right away to improve your own SEO both on and off your site.
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What is Social Media Marketing (SMM)?
We've all heard the buzz about marketing using social media but what does that really entail? This session will look at how you can take some simple steps to start using social media to promote yourself online in a strategic way. We'll take a look at what social media marketing is and isn't and then delve into how to effectively use it to market your business. We'll also look at several examples of best practices and you'll leave with a valuable handout of things you can do right now along with resources for getting on track and learning even more.
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We've all heard the buzz about marketing using social media but what does that really entail? This session will look at how you can take some simple steps to start using social media to promote yourself online in a strategic way. We'll take a look at what social media marketing is and isn't and then delve into how to effectively use it to market your business. We'll also look at several examples of best practices and you'll leave with a valuable handout of things you can do right now along with resources for getting on track and learning even more.
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What is Search Engine Marketing (SEM)?
More and more, SEM is an integrated and important part of getting the word out about a business so in this session I'll explain what SEM involves and give you some free and easy ideas for ways you can use it.
Coming soon.
More and more, SEM is an integrated and important part of getting the word out about a business so in this session I'll explain what SEM involves and give you some free and easy ideas for ways you can use it.
Coming soon.
Module 2: Managing Your Site - Creating great user experiences
The Dos and Don’ts of Website Imagery – Best Practices for Visual Communication.
Website viewers make an instantaneous judgement about a website way before they've read a single word of text. Photos, colors, logos and styles speak for your business and form the first impression for users. Are yours working FOR you or against you? As with all of the workshops we'll begin with some basic technical considerations and then delve into the strategic use of imagery.
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Website viewers make an instantaneous judgement about a website way before they've read a single word of text. Photos, colors, logos and styles speak for your business and form the first impression for users. Are yours working FOR you or against you? As with all of the workshops we'll begin with some basic technical considerations and then delve into the strategic use of imagery.
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Zen and the Art of Home Page Optimization – Helping Visitors Become Clients.
In the 15-30 seconds that a first-time visitor gives your site, your home page must instantly show your branding, communicate what you offer, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a home page that converts visitors into clients isn’t rocket science. In this workshop I'll walk you through the most important elements step by step.
Coming soon.
In the 15-30 seconds that a first-time visitor gives your site, your home page must instantly show your branding, communicate what you offer, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a home page that converts visitors into clients isn’t rocket science. In this workshop I'll walk you through the most important elements step by step.
Coming soon.
Get to the Point! 10 Tips for Writing Effective Website Copy.
Your website's text is at the key to keeping visitors and converting them to clients. Great website copy fulfills several goals - it conveys your branding and product messages, it appeals to your specific audience and it forms the basis for your site's search engine presence. In the session you'll learn simple techniques for creating powerful copy for your site.
Coming soon.
Your website's text is at the key to keeping visitors and converting them to clients. Great website copy fulfills several goals - it conveys your branding and product messages, it appeals to your specific audience and it forms the basis for your site's search engine presence. In the session you'll learn simple techniques for creating powerful copy for your site.
Coming soon.
Empower your Site with Super Forms – Activate these Special Agents!
The lowly form is often overlooked as an element of website content but in this session I'll show you how to put these little gems to work! Forms can do a lot more than collect contact info, they can communicate your service offerings, boost SEO & conversions (make viewers into clients) and even support your branding and professionalism - all while streamlining your business workflows. Learn how to put these special agents into action!
Coming soon.
The lowly form is often overlooked as an element of website content but in this session I'll show you how to put these little gems to work! Forms can do a lot more than collect contact info, they can communicate your service offerings, boost SEO & conversions (make viewers into clients) and even support your branding and professionalism - all while streamlining your business workflows. Learn how to put these special agents into action!
Coming soon.
Module 3: Applied Marketing
Five Simple ways to start using Facebook for Business.
With over 70% U.S. adult internet users on Facebook it has proven itself to be a valuable marketing tool. It gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more - but where to begin? Join me for this info-packed workshop and you'll walk away with a solid understanding of the basics with actionable steps you can put to use right away.
Coming soon.
With over 70% U.S. adult internet users on Facebook it has proven itself to be a valuable marketing tool. It gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more - but where to begin? Join me for this info-packed workshop and you'll walk away with a solid understanding of the basics with actionable steps you can put to use right away.
Coming soon.
Email Marketing for Beginners – Capturing the ROI while Limiting Liability.
The average return on investment for email marketing is $44 to every $1 spent. Amazing when you consider that the ROI for printed direct mail is $1.25/$1 spent. Here's another surprise, email contacts have proven to be more valuable than social media followers. Why? Because email speaks to people who have already expressed an interest in your offering - as opposed to the traditional model of intrusion. In this video I walk you through the fundamentals of putting this powerful tool to work for your business. You'll learn how to protect yourself from liability while maximizing your efforts using strategic approaches.
Coming soon.
The average return on investment for email marketing is $44 to every $1 spent. Amazing when you consider that the ROI for printed direct mail is $1.25/$1 spent. Here's another surprise, email contacts have proven to be more valuable than social media followers. Why? Because email speaks to people who have already expressed an interest in your offering - as opposed to the traditional model of intrusion. In this video I walk you through the fundamentals of putting this powerful tool to work for your business. You'll learn how to protect yourself from liability while maximizing your efforts using strategic approaches.
Coming soon.
Blogging for Business - Cultivate your Online Authority While Boosting Your SEO
Your online "authority" is one of the three keystones of search engine marketing and optimization. We build authority for ourselves on the web by having a strong identity on our website, contributing as a subject matter expert, gathering reviews and more. Blogging serves as a terrific way to build authority in your area of expertise and this session will give you a step-by-step approach, ideas and resources to help break down the process of blogging and help you develop an ongoing writing practice that is manageable and fun.
Coming soon.
Your online "authority" is one of the three keystones of search engine marketing and optimization. We build authority for ourselves on the web by having a strong identity on our website, contributing as a subject matter expert, gathering reviews and more. Blogging serves as a terrific way to build authority in your area of expertise and this session will give you a step-by-step approach, ideas and resources to help break down the process of blogging and help you develop an ongoing writing practice that is manageable and fun.
Coming soon.
Hands-on with Weebly - Become a Weebly Ninja!
Your website is an incredibly powerful communication tool. If you have a Weebly website it is built on a feature-rich hosted content management system that gives you easy ways add new pages, work with text, add images and video, run a blog, boost your SEO, open an online store and more! This workshop will take you through all of the basics as well as some advanced topics and you'll leave with tips, tricks and best practices that you can use right away. This session is for people who already have a Weebly site or who are interested in getting one.
Coming soon.
Your website is an incredibly powerful communication tool. If you have a Weebly website it is built on a feature-rich hosted content management system that gives you easy ways add new pages, work with text, add images and video, run a blog, boost your SEO, open an online store and more! This workshop will take you through all of the basics as well as some advanced topics and you'll leave with tips, tricks and best practices that you can use right away. This session is for people who already have a Weebly site or who are interested in getting one.
Coming soon.
Money Back Guarantee: If you don't believe that a session is worth what you paid for it please let me know and I'll happily provide a refund.
Pays for itself and tax deductible: Whether you're a taking a DIY approach to marketing your own business or need to learn enough to make smart buying decisions, these sessions quickly pay for themselves with actionable info and resources that you can use right away. You get a receipt for your taxes too - and educational expenses are tax deductible in most cases!
Makes a great gift too: If you know a fledgling small business owner or nonprofit specialist, you know how much they NEED to be able to do things themselves. Give the gift of knowledge with a gift certificate good for any class.
Pays for itself and tax deductible: Whether you're a taking a DIY approach to marketing your own business or need to learn enough to make smart buying decisions, these sessions quickly pay for themselves with actionable info and resources that you can use right away. You get a receipt for your taxes too - and educational expenses are tax deductible in most cases!
Makes a great gift too: If you know a fledgling small business owner or nonprofit specialist, you know how much they NEED to be able to do things themselves. Give the gift of knowledge with a gift certificate good for any class.
About the Presenter
I fell in love with the internet in 1996 for it’s power to connect people and technology. After graduating from UCSD I got a certificate in Multimedia Design in 1997 and began working in the corporate world. I launched Pixel Lava Interactive in 2005 and have since worked with hundreds of small businesses and nonprofits creating websites, social media marketing, graphic design and more.
“You always have wonderful information to share and it’s very useful =)” ~ Jessica Leyva, Life Force Health Chiropractic
“Big topic! I look forward to learning more about a lot of areas you touched on. Loved the exercise – good to see specific examples.” ~ Bill Walling, Filtercon Technologies
"Thanks for providing a useful and comfortable teaching session. I gained some new points of knowledge:
- the meanings of blogging lingo, including blog and contribution
- the latest Google algorithms analyze content quality while they reduce ratings for old-school SEO techniques
- tactics to enhance the benefits derived from each blog component including the heading, summary, body, meta data, categories, tags and alt tags.
Your presentation and supporting materials were neat and easy to follow which is to say, Great. and I thank you for the Easy Workshop Kit! you've so nicely collected and arranged the pieces needed for a quality presentation... the materials will serve our company well. Much appreciated!" ~ Theresa Thompson, The KeepIt.co