DIY Step-by-step Kits
Pixel Lava Web Labs are hands-on project kits designed to build your online marketing. Each project consists of a step-by-step demo video, resource-packed handout and, where relevant, project worksheets. With every project you'll gain a valuable new tool for promoting yourself online that you can put to use immediately.
Nothing needed to begin - whether you have a website and social media profiles already or are just getting started, you can jump right in with these engaging videos and downloadable handouts.
No scheduling, driving or parking - attend from anywhere on your own schedule via smartphone, tablet or computer.
Pays for itself and tax deductible: In these sessions I provide you with the core concepts to do it yourself, saving thousands of dollars. You make your money back on one kit.
Nothing needed to begin - whether you have a website and social media profiles already or are just getting started, you can jump right in with these engaging videos and downloadable handouts.
No scheduling, driving or parking - attend from anywhere on your own schedule via smartphone, tablet or computer.
Pays for itself and tax deductible: In these sessions I provide you with the core concepts to do it yourself, saving thousands of dollars. You make your money back on one kit.
Valuable takeaways including:
- Fillable workflow diagrams.
- Monthly and weekly calendar worksheets.
- Recommendations for apps and other tools to help speed your work.
- Content idea handouts.
- Tips for the best times to send emails and social media posts, how often, the most effective subject lines and more.
- Links to hand-picked additional resources for quickly learning more about each topic.
Descriptions
Online Marketing Plan Kit
Using a step-by-step approach I guide you through the creation of a custom, online marketing campaign. In this project we put the theory and marketing-speak nonsense aside and get straight to work. From blogging to social media you'll leave with a complete online marketing plan for the whole year - all in ONE fun session. Includes valuable resources handout and worksheets.
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Using a step-by-step approach I guide you through the creation of a custom, online marketing campaign. In this project we put the theory and marketing-speak nonsense aside and get straight to work. From blogging to social media you'll leave with a complete online marketing plan for the whole year - all in ONE fun session. Includes valuable resources handout and worksheets.
Buy Now | Sign In
Simple Social Media Campaign Kit
We've all heard the buzz about marketing using social media but what does that really entail? In this lab we explore how you "do" social media marketing by picking one profile and creating a simple social media campaign from scratch. From a description to summary to graphics and a call to action, you'll leave with a ready-to-use campaign.
Buy Now | Sign In
We've all heard the buzz about marketing using social media but what does that really entail? In this lab we explore how you "do" social media marketing by picking one profile and creating a simple social media campaign from scratch. From a description to summary to graphics and a call to action, you'll leave with a ready-to-use campaign.
Buy Now | Sign In
Learn from a friendly, no-attitude web veteran with 20+ years of experience
After graduating from the University of California at San Diego (UCSD) I began working in multimedia and have since worked with hundreds of organizations on websites, graphic design and multimedia. I love teaching people how to manage their own websites and online marketing - especially people who say they "can't do anything with computers". Yes you can! Really, I teach people how to learn online systems while, hopefully, having fun. Whether you’re a small business, nonprofit, or individual, these web labs will help you attract new clients, save money, boost your job skills, and get inspired!
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Money back guarantee: if you don't believe that a session is worth what you paid for it please let me know and I'll gladly provide a refund.
Questions? Need help? Contact me online or call (619) 507-6176. Start right away: simply purchase a pass and I'll get back to you right away with your class access info. A great gift too: If you know a small business owner or nonprofit professional, you know how much they need to be able to do things themselves. Give the gift of knowledge with a gift certificate. |
“Great workshop! Valuable information clearly explained with engaging visuals.” ~ Pam Wilson, Scenic San Diego
Additional Kits in the works
Smartphone Video in a Day
Video is currently the most effective tool in promoting yourself online. It's great for people - video draws the eye and captures the imagination instantly - and it's great for search engine optimization (SEO) and social media marketing (SEM). It's a slam dunk ... if it's done well. Shaky, sideways, mumbly videos about nonsense are not going to do the trick. This session gives you simple, proven techniques for creating high-quality, effective short videos. Start from scratch or bring a short clip or some stills. Either way you'll leave with a filmed and edited 30 second video. Coming soon.
Video is currently the most effective tool in promoting yourself online. It's great for people - video draws the eye and captures the imagination instantly - and it's great for search engine optimization (SEO) and social media marketing (SEM). It's a slam dunk ... if it's done well. Shaky, sideways, mumbly videos about nonsense are not going to do the trick. This session gives you simple, proven techniques for creating high-quality, effective short videos. Start from scratch or bring a short clip or some stills. Either way you'll leave with a filmed and edited 30 second video. Coming soon.
Hands-on with Weebly - Become a Weebly Ninja!
Your website is an incredibly powerful communication tool. If you have a Weebly website, it is built on a feature-rich hosted content management system that gives you easy ways add new pages, work with text, add images and video, run a blog, boost your SEO, open an online store and more! In this lab we'll dive into our own websites to try out some of my best tips and tricks for making the most of your site. This lab is for people who already have a Weebly site. Coming soon.
Your website is an incredibly powerful communication tool. If you have a Weebly website, it is built on a feature-rich hosted content management system that gives you easy ways add new pages, work with text, add images and video, run a blog, boost your SEO, open an online store and more! In this lab we'll dive into our own websites to try out some of my best tips and tricks for making the most of your site. This lab is for people who already have a Weebly site. Coming soon.
Small Business Video on a Tablet
Like our earlier Smartphone Video lab, this session walks you through creating, editing and uploading a video from scratch. Video is currently the most effective tool in promoting yourself online. It's great for people - video draws the eye and captures the imagination instantly - and it's great for search engine optimization (SEO) and social media marketing (SEM). It's a slam dunk ... IF it's done well. Shaky, sideways, mumbly videos about nonsense are not going to do the trick. Get this session to try out simple, proven techniques for creating high-quality, effective short videos. Coming soon.
Like our earlier Smartphone Video lab, this session walks you through creating, editing and uploading a video from scratch. Video is currently the most effective tool in promoting yourself online. It's great for people - video draws the eye and captures the imagination instantly - and it's great for search engine optimization (SEO) and social media marketing (SEM). It's a slam dunk ... IF it's done well. Shaky, sideways, mumbly videos about nonsense are not going to do the trick. Get this session to try out simple, proven techniques for creating high-quality, effective short videos. Coming soon.
Search Engine Optimization in A Day
What is SEO and how do you "do" it? This session will guide you through optimizing your own website to rank better in search engines and perform better for human users. You'll learn simple ways to improve your own SEO both on and off your site and you'll leave with an optimized website and valuable handout to keep you on track. Coming soon.
What is SEO and how do you "do" it? This session will guide you through optimizing your own website to rank better in search engines and perform better for human users. You'll learn simple ways to improve your own SEO both on and off your site and you'll leave with an optimized website and valuable handout to keep you on track. Coming soon.
Search Engine Marketing Project
More and more, SEM is an integrated part of getting the word out about your business. Your organization's map listing is one of the highest ranking search results - whether it's correct and under your control or not. In this session we will delve into Google Maps to find, claim, and update your business listing and we'll visit your GoogleMyBusiness page along the way. You'll leave with a valuable local search listing on Google MyBusiness with next steps for developing it further. Coming soon.
More and more, SEM is an integrated part of getting the word out about your business. Your organization's map listing is one of the highest ranking search results - whether it's correct and under your control or not. In this session we will delve into Google Maps to find, claim, and update your business listing and we'll visit your GoogleMyBusiness page along the way. You'll leave with a valuable local search listing on Google MyBusiness with next steps for developing it further. Coming soon.
Optimize Your Home Page in 1 Day
In the 20 seconds that a first-time visitor gives your site, your home page must instantly communicate what you offer, establish your branding, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a home page that converts visitors into clients isn’t rocket science. In this workshop we delve into fixing, updating and improving your home page. You'll leave with a high-performance home page that is optimized for search engines and people. Coming soon.
In the 20 seconds that a first-time visitor gives your site, your home page must instantly communicate what you offer, establish your branding, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a home page that converts visitors into clients isn’t rocket science. In this workshop we delve into fixing, updating and improving your home page. You'll leave with a high-performance home page that is optimized for search engines and people. Coming soon.
Website Imagery Tune Up
Website viewers make an instantaneous judgement about a website way before they've read a single word of text. Photos, colors, logos and styles speak for your business and form the first impression for users. Are yours working for you or against you? This session kicks off wth some basics about website graphics and then I'll walk you through choosing, preparing and adding effective images to your own website. You'll leave with an image-optimized website and guidance for best practices going forward. Coming soon.
Website viewers make an instantaneous judgement about a website way before they've read a single word of text. Photos, colors, logos and styles speak for your business and form the first impression for users. Are yours working for you or against you? This session kicks off wth some basics about website graphics and then I'll walk you through choosing, preparing and adding effective images to your own website. You'll leave with an image-optimized website and guidance for best practices going forward. Coming soon.
Website Text Tune Up
Your website's text is at the key to keeping visitors and converting them to clients. Great website copy fulfills several goals - it conveys your branding and product messages, it appeals to your specific audience and it forms the basis for your site's search engine presence. Working with your own website text, we will apply simple techniques for creating powerful copy for your site. You'll leave with a text-optimized site and a valuable handout with best practices. Coming soon.
Your website's text is at the key to keeping visitors and converting them to clients. Great website copy fulfills several goals - it conveys your branding and product messages, it appeals to your specific audience and it forms the basis for your site's search engine presence. Working with your own website text, we will apply simple techniques for creating powerful copy for your site. You'll leave with a text-optimized site and a valuable handout with best practices. Coming soon.
Make (or tune up) Your Facebook Business Page
Facebook it has proven itself to be a valuable marketing tool. It gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more - but where to begin? In this lab we will take a step-by-step approach to creating or tuning up your Facebook Business page. You'll leave with a valuable, optimized page and valuable handout for developing it further. Coming soon.
Facebook it has proven itself to be a valuable marketing tool. It gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more - but where to begin? In this lab we will take a step-by-step approach to creating or tuning up your Facebook Business page. You'll leave with a valuable, optimized page and valuable handout for developing it further. Coming soon.
Make (or tune up) Your Email Promo
Email marketing is as valuable and effective as ever. Whereas social media is like a giant tradeshow, email marketing is like having coffee with a friend. In this lab we'll walk through setting up a free email newsletter and look at the fundamentals of putting this powerful tool to work for your business. You'll leave with a ready-to-send promo email. Coming soon.
Email marketing is as valuable and effective as ever. Whereas social media is like a giant tradeshow, email marketing is like having coffee with a friend. In this lab we'll walk through setting up a free email newsletter and look at the fundamentals of putting this powerful tool to work for your business. You'll leave with a ready-to-send promo email. Coming soon.
Ready, Set, Blog!
Your blog is central to your online marketing. For this lab project we will optimize your blog and then create a strategic post that includes a keyword-optimized title, strategic thumbnail image and effective sign off. You'll leave with an optimized post, essential best practices, a handout filled with content ideas AND a blogging calendar poster. Coming soon.
Your blog is central to your online marketing. For this lab project we will optimize your blog and then create a strategic post that includes a keyword-optimized title, strategic thumbnail image and effective sign off. You'll leave with an optimized post, essential best practices, a handout filled with content ideas AND a blogging calendar poster. Coming soon.
Analtyics in a Day
In this session we'll look at real stats on websites, Facebook and Google Analytics and explore what they mean and how you can use them to improve your online properties. From "Insights" to bounce rates we'll focus on the ones that matter to you. This is a basic session playing with graphs and charts so bring your inner data scientist! You'll leave with a better understanding of how to read your stats along with a handout with resources for delving deeper into the topic. Coming soon.
In this session we'll look at real stats on websites, Facebook and Google Analytics and explore what they mean and how you can use them to improve your online properties. From "Insights" to bounce rates we'll focus on the ones that matter to you. This is a basic session playing with graphs and charts so bring your inner data scientist! You'll leave with a better understanding of how to read your stats along with a handout with resources for delving deeper into the topic. Coming soon.
Instagram in a Day
Set up or optimize your Instagram feed in this super fun, hands-on session. We cover setting up (or tuning up) your account and profile and then discuss strategic business uses while adding three different types of post content. Beginners will also learn how to make and reply to comments. You'll leave with a smashing Instagram feed and 3 shiny-new posts. Coming soon.
Set up or optimize your Instagram feed in this super fun, hands-on session. We cover setting up (or tuning up) your account and profile and then discuss strategic business uses while adding three different types of post content. Beginners will also learn how to make and reply to comments. You'll leave with a smashing Instagram feed and 3 shiny-new posts. Coming soon.
Let's Livestream!
Livestreaming is everywhere nowadays. It gives you an easy, immediate way to share things with people all over the world. In this session I'll show you how to livestream from a smartphone using a popular, free app. Coming soon.
Livestreaming is everywhere nowadays. It gives you an easy, immediate way to share things with people all over the world. In this session I'll show you how to livestream from a smartphone using a popular, free app. Coming soon.
Photo & Video Tips & Tricks
This lab is focused on creating the best possible images for your online marketing. From lighting to camera angles to editing I'll provide hands-on exercises so you can practice, take notes, and start creating better photos and videos right away. Coming soon.
This lab is focused on creating the best possible images for your online marketing. From lighting to camera angles to editing I'll provide hands-on exercises so you can practice, take notes, and start creating better photos and videos right away. Coming soon.
“Very valuable and informative. Great ideas!” ~ Susann Gage, progressivehealth.org
"Thank you for the informative and useful workshop. I'm glad I was there. Thanks for being so awesome, Your work and support are so very appreciated." ~ Dr. Lori Gritz, Gritz Acupuncture