Field Notes Blog
News and thoughts on UI/UX, web design, and more.
As the carefree days of summer slide into Fall it's time to turn our attention towards holiday marketing...which is enough to make anyone scream. Kidding! As always, this year I'm offering tons of goodies to help you make the most of the holiday season. Spruce up your online presence with branded seasonal website graphics or make wise use of holiday fun with a seasonal campaign. Whether you're selling a product, offering a service or seeking nonprofit donations, Now is the time to get your year-end marketing planned and implemented. I offer DIY webinars and a DIY kit as well as a range of full service options. Not sure where to begin? Check out these 5 Halloween promo ideas.
Celebrate World Oceans Month!
For me, the ocean is all about science. It is such a wondrous place and we actually know very little about it! I am so blessed to live in San Diego, California, and the ocean has always been a refuge of solace, a place to rejuvenate and an endless canvas of new and interesting wonders. We see dolphins and seals regularly and I've even had 6 foot long leopard sharks swimming all around me - and that's just near the shoreline!
"Those who dwell as scientists … among the beauties and mysteries of the earth are never alone or weary of life. Those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts." ~ Rachel Carson "In The Sense of Wonder" 1956
If you're looking for some cool ideas for #WorldOceanMonth promos, these some great places to begin:
Content marketing is a fancy term for promoting yourself online by offering useful material. It's successful because it works on the power of attraction instead of distraction. In the same way we skip commercials, it's easy to tune out cheesy stuff online. Instead, we want to put out appealing, relevant content. Simple! Or is it? Do you have a hard time seeing your business through the eyes of an outsider? What may be an everyday, mundane thing to you (ho hum, here I am meeting with the wine rep again) might be wonderfully exotic to a new client (the handsome Italian wine rep - are you kidding me?!). With the goal of harvesting cool content for your social media marketing, here are 15 social media ideas that come out of the everyday things you probably already do.
May brings two fun social media promo opportunities- Mother's Day and May the 4th, aka Star Wars Day. Most of you can undoubtedly come up with a creative promo for the ubiquitous Mother's Day whether it's a free dessert for bringing in Mom this month or a moms-only discount coupon. But if you're looking for something more unique and geeky, go for a May the 4th promo. May the 4th is a lispy reference to the Star Wars "May the Force be with you" - a way of saying goodbye and good luck. It's a great way to tap into Star Wars mania and connect emotionally with your audience. Here are 10 great short videos to bring your May 4th social media alive. Don't forget to add the #MayTheFourth hashtag to get your posts seen by as many people as possible!
The best way to make the most of your online marketing channels - whether it's your website, blog, email newsletter or social media feed - is to develop a habit of keeping them fresh. For small businesses and nonprofits though, this can be a real challenge. As small business owners, we wear a lot of hats and marketing often ends up on a back burner. To remedy this, consider scheduling in a 7 step monthly update. Here’s a step-by-step guide to doing your first one and setting it up as an easy task each month.
5 Ready-to-Use February Promo Ideas
Jumpstart your Marketing for 2017
Build your online presence week by week in my 2 hour hands-on Web Labs starting on January 28th. Through this project-based series I'll guide you through the creating of 20 projects including an online marketing plan, optimized social media profiles, a tuned-up website, a small business video and more! You'll leave every session with a valuable assets designed to drive new clients to your business. Designed for small business owners, these are great for nonprofits and career skill-building too!
People are selfish. We have to be. In our daily deluge of information and demands it's up to us to look out for ourselves and the things we care about. So when you want to promote a new product, service, event, etc. the first thing to ask yourself is "Why should anyone care about this?". Clearly you want me to care for your own good reasons, but why should I care? The core marketing concept of What's In It For Me (WIIFM) boosts your promotions through the use of psychology. By speaking to people's self interest you reach them more effectively than by simply pushing your own agenda. Here are some examples of how you can improve your promotions using this simple idea.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko