Field Notes Blog
News and thoughts on UI/UX, web design, and more.
February Newsletter: 5 February Promo Ideas | Reminders | $50 off Video and Motion Graphics | Olympic Spirit
From the Olympics and the Super Bowl to Valentine's Day, the Chinese New Year and Black History Month, this February is like a tasty box of promotions to try out. By tapping into the zeitgeist of what's current in world events, you can create an emotional connection to your existing audience, attract new people and generate beneficial engagement - all while associating your brand with events that have a built-in audience. Whether you want to capture the excitement of sports, invoke the rich traditions of black history or even harness the power of love, February is a great time to run a fun promotion. Here are five ready-to-use ideas for making your mark online this month.
Begin by thinking up a cool promo idea:
Depending on your business or nonprofit a promo can be anything from a buy-one, get-one coupon to an eye-catching ad with your branding to something more advanced like a social media contest. See my previous posts and classes for inspiration.
Now tie it in conceptually to a current event:
Put it all together:
And along the way, enjoy the Olympics, Super Bowl, Valentine's Day, Black History Month and Happy Chinese New Year!
Freebies: if you didn't catch it last month you can still download a free 3-Month Marketing Planner.
Rates: to keep up with the industry I am raising my hourly rates to $80/$75 starting 3/1/18.
Special: $50 off Video & Motion Graphics
Oh video, how do we love thee? Let me count the ways:
In Dog We Trust
As many of you know, I love dogs - especially my little chihuahua Mochi. So naturally I'm excited about 2018 being the Year of the Dog. Regardless of whether you believe in Chinese astrology, the Year of the Dog symbolism holds great appeal. Loyal, trustworthy and dedicated to fairness, dog years also harken (barken?) an inclination towards peace. With politics as they are right now, that's certainly enough to get our tails wagging so Happy Chinese New Year on February 16th from me and Mochi! ~ Ame
If you've made it this far, thanks for reading! To help you get into the Olympic spirit, here's your special treat.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko