Field Notes Blog
News and thoughts on UI/UX, web design, and more.
What is SEO? Why is it important? How do you "do" SEO, heck, what do you "do" in SEO anyways? This session will give you an overview and you'll leave with 10 actions you can take right away to improve your own SEO both on and off your site. Conquer the hype and learn what SEO really is so that you can apply SEO techniques yourself and make knowledgeable decisions when evaluating SEO providers. RSVP to save a spot.
Your website is an incredibly powerful communication tool. If you have a Weebly website it is built on a feature-rich hosted content management system that gives you easy ways add new pages, work with text, add images and video, run a blog, boost your SEO, open an online store and more! This workshop will take you through all of the basics, we'll complete several hands-on projects and you'll leave with tips, tricks and best practices that you can put to use right away. Feel free to bring a laptop or tablet to work on your own site but it's not required. This session is for people who already have a Weebly site or who are interested in getting one. Registration required, sign up online.
Next Workshop: Email marketing for beginners – capturing ROI while limiting liability
TrainingThe average return on investment for email marketing is $44 to every $1 spent. Amazing when you consider that the ROI for printed direct mail is $1.25/$1 spent. Here's another surprise, email contacts have proven to be more valuable than social media followers. Why? Because email speaks to people who have already expressed an interest in your product, service or organization - as opposed to the direct mail model of intruding to get someone's attention. In this workshop I walk you through the fundamentals of putting this powerful tool to work for your business. You'll learn how to protect yourself from liability while maximizing your efforts using current tools and a strategic approach. Register online.
With 71% U.S. adult internet users on Facebook it has proven itself to be a valuable marketing tool. As small business owners and nonprofits, Facebook gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more. But where to begin? Join me for this info-packed workshop and you'll walk away with a solid understanding of the basics as well as actionable steps you can put to use right away. Register online instantly at my Workshops page.
Without a doubt, email marketing is a great way to communicate with people who are interested in your organization. But there are definitely some right and wrong ways to go about it. Done correctly, Email Marketing can be a real advantage. Done incorrectly it can be almost useless AND create a dangerous business liability. Here are my tips on why using a service like Constant Contact or Mail Chimp is much better than saving a few dollars and using your personal email account.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko