Field Notes Blog
News and thoughts on UI/UX, web design, and more.
Meet Seymour Sea Dragon and Santiago Sea Turtle! You can see Santiago brightly swimming around town on the 3rd t-shirt illustration in the San Diego Blood Bank's 70th anniversary series. After the Dulce, Diego and Duke Dolphin "Celebrated the Past" and Octavia Octopus "Embraced the Present", we needed a cheerful representative to "Improve the Future". Sea Dragons are amazing creatures that have a cool connection to San Diego. While they are native only to Australian waters, our own Birch Aquarium has a world-renown sea dragon breeding program and from the first time I saw them there, I was mesmerized. Although I had already started a sea turtle design, when Michael at the Blood Bank suggested a sea dragon, I was hooked. So how did the third t-shirt design turn out to be Santiago the Sea Turtle then? And where is Seymour now?
For my second San Diego Blood Bank t-shirt illustration I was tasked with creating a fun new design that would carry on the local sea life theme while communicating the second part of the campaign slogan of "Celebrating the Past, Embracing the Present and Improving Life Tomorrow". Who would be better at "embracing the present" than an octopus?!? Whereas the dolphins (our first design) had retro styling to reference the past, we wanted a contemporary look for this one. Armed (yuk yuk!) with these concepts and inspired by action sports logos and my love of cephalopods, I set to work, however, it took a bit of Disney magic to bring it all together.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko