Field Notes Blog
News and thoughts on UI/UX, web design, and more.
I work with mostly small business owners and an email I got today made me realize that it's time to talk about marketing - not as a noun but as an active verb.
"It is been four months now since we launched the website and I am really discouraged with the lack of inquiries. As of date I have had one person inquire and so far no jobs. I was so hoping to have a client by now. :-( so bummed."
It is understandable to feel that way, but it's important to remember that your site is only the first step in promoting your business. Now it's time to get your marketing program in gear.
I love Twitter's new profile template for the same reasons I liked Facebook's graphical overhaul awhile back. As a designer it gives me a gorgeous, HUGE canvas to work with in promoting ideas, products, concepts, calls to action, etc. However, I'm also shocked and amazed that Twitter has so brazenly emulated Facebook. Shocked I say! Really Twitter, you couldn't come up with something better?
In my mind the two services are dramatically different. While both have their pros and cons, Twitter can soundly be equated with democracy, scientific advancements and nothing less than revolution itself. Facebook, on the other hand, has an undeniable association with lots of problematic, unintended social consequences. Both are very valuable for marketing but I just believe that Twitter is superior for one main reason - it is primarily about ideas. Who knows what Facebook is primarily about. I'm not sure it's escaped it's origin as a "Hot or Not" web app. So, why would Twitter be emulating Facebook?
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko