Category: Website Workshops - Pixel Lava Interactive

Boost Your Skills with Online Training

5/1/2017

I now have three online training offerings all of which you can do any time, anywhere at your own pace. Each has a few sessions and I'm in the process of adding many more - shooting for 1 per week all this month:

Web Labs - project-based presentation where you learn via video and can learn as you go with downloadable worksheets.
Webinars - video presentations covering a wide array of topics like SEO, search engine marketing, etc. More of a lecture format.
Weebly Online Training - FREE videos showing how to do the most common tasks (there are a little outdated, I'm working on a big refresh).

Web Labs and Webinars are available individually but if you think you'll want to do a bunch the Season Pass provides a nice discount and the All Access Pass saves $400. New sessions coming this week: I'll be posting two brand new sessions - iPhone Video Web Lab and SEM Webinar. See descriptions at Web Labs | Webinars | Weebly Training.

Web Labs Build your Business with Hands-on Project-based Labs

12/21/2016

Pixel Lava Web Labs

I'm really excited to announce that all of the details are coming together for my upcoming Pixel Lava Webs Lab series. While I got a ton of great reviews last year, students all said the same thing - that they never got around to putting their new knowledge into action. That gave me the idea of creating these live, presenter-led sessions where we work together to build up our online marketing. In the same way that services like Blue Apron deliver a ready-to-make meal, each Web Lab features a standalone project with step-by-step instructions. I'll begin with a demo and then we'll get to work. My goal is for every student to leave every session with a new, ready to use project. The sessions are also a great way to get the support of like-minded small business owners and nonprofit professionals. By working together week by week, we'll motivate each other to stay on track and provide the accountability to GET THINGS DONE. To encourage students to take advantage of the whole series I've created a super deep discount of $385 for a season pass - that's 50% off. If you run a small business or nonprofit I encourage you to join us. You CAN bring in more clients, buyers, donors, volunteers, patients, visitors, etc. and I will show you how. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off . Get all the details!

Live Webinars resume in January 18th

12/1/2016

Learn from anywhere by computer, phone or tablet
Back by popular demand and updated for 2017 it's my Wednesday Website Webinars (www-get it?). These 1.5 hour online presentations cover search engine optimization, social media marketing, blogging for business and much more. Chose to just listen in or speak up and participate in the Q&A. No rushing around, just find a cozy spot and relax while learning. Every session includes a valuable resource-packed handout too. Kick off the New Year with momentum and focus!

Next Workshop 6/24/15: Blogging for Business (New!)

6/18/2015

Cultivate your online authority while boosting your SEO
Your online "authority" is one of the three keystones of search engine marketing and optimization. We build authority for ourselves on the web by having a strong identity on our website, contributing as a subject matter expert, gathering reviews and more. Blogging serves as a terrific way to build authority in your area of expertise and this session will give you a step-by-step approach, ideas and resources to help break down the process of blogging and help you develop an ongoing writing practice that is manageable and fun. Help us celebrate this final workshop in the Spring 2015 series! We'll have cupcakes, a raffle and some special surprises. Register online.

Next Workshop 6/17/15: Email marketing for beginners

6/11/2015

Capturing the ROI while limiting liability
The average return on investment for email marketing is $44 to every $1 spent. Amazing when you consider that the ROI for printed direct mail is $1.25/$1 spent. Here's another surprise, email contacts have proven to be more valuable than social media followers. Why? Because email speaks to people who have already expressed an interest in your product, service or organization - as opposed to the direct mail model of intruding to get someone's attention. In this workshop I walk you through the fundamentals of putting this powerful tool to work for your business. You'll learn how to protect yourself from liability while maximizing your efforts using strategic approaches.

Next Workshop: 6/10/15: Simple ways to use Facebook for Business

6/5/2015

With 71% U.S. adult internet users on Facebook it has proven itself to be a valuable marketing tool.— As small business owners and nonprofits, Facebook gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more. But where to begin? Join me for this info-packed workshop and you'll walk away with a solid understanding of the basics as well as actionable steps you can put to use right away. RSVP at my Website Workshops page.

Next Workshop 6/3/15: Empower your site with online forms

5/28/2015

In this session I'll show you how to put these little gems to work! Forms can do a lot more than collect contact info, they can communicate your service offerings, boost SEO & conversions (make viewers into clients) and even support your branding and professionalism - all while streamlining your business workflows. Forms are a rare case of really working smarter not harder! Get directions and rsvp online at pixellava.com/training.

Workshop Tonight 5/27/15: 10 tips for writing effective website copy

5/27/2015

I've been learning a lot and having fun doing my website workshops. Next week's session continues the segment on helping people manage their sites with "Get to the point! 10 tips for writing effective website copy". Your website's text is at the core of your site's ability to attract viewers and convert them to clients. Great website copy fulfills several goals - it conveys your branding and product messages, it appeals to your specific audience and it forms the basis for your site's search engine presence. In the session you'll learn simple techniques for creating powerful copy for your site. Remember to rsvp at my Workshops page.

Next Workshop 5/20/15: The Do's and Don'ts of Website Imagery

5/7/2015

Website viewers make an instantaneous judgement about a website way before they've read a single word of text. Photos, colors, logos and styles speak for your business and form the first impression for users. Are yours working FOR you or against you? As with all of the workshops we'll begin with some basic technical considerations such as sizes, cropping and resolution and then we'll delve into the strategic use of imagery. Register online at my Workshops page.

Workshop this Wednesday: "What is search engine marketing?"

5/4/2015

More and more, search engine marketing (SEM) is an essential part of getting the word out about a business. In this session I'll explain what SEM involves and give you some free and easy ideas for putting it to use to boost your SEO and promote your site. “Great workshop! Valuable information clearly explained with engaging visuals.” ~ Pam Wilson, Scenic San Diego. Register at my Workshops page.