Field Notes Blog
News and thoughts on UI/UX, web design, and more.
We've all heard the buzz about marketing using social media but what does that really entail? This session will look at how you can take some simple steps to start using social media to promote yourself online in a strategic way. We'll take a look at what social media marketing is and isn't and then delve into how to effectively use it to market your business. We'll also look at several examples of best practices and you'll leave with a valuable handout of things you can do right now along with resources for getting on track and learning even more. Register online at my Workshops page.
What is SEO? Why is it important? How do you "do" SEO, heck, what do you "do" in SEO anyways? This session will give you an overview and you'll leave with 10 actions you can take right away to improve your own SEO both on and off your site. Conquer the hype and learn what SEO really is so that you can apply SEO techniques yourself and make knowledgeable decisions when evaluating SEO providers. RSVP to save a spot.
Your website is an incredibly powerful communication tool. If you have a Weebly website it is built on a feature-rich hosted content management system that gives you easy ways add new pages, work with text, add images and video, run a blog, boost your SEO, open an online store and more! This workshop will take you through all of the basics, we'll complete several hands-on projects and you'll leave with tips, tricks and best practices that you can put to use right away. Feel free to bring a laptop or tablet to work on your own site but it's not required. This session is for people who already have a Weebly site or who are interested in getting one. Registration required, sign up online.
With 71% U.S. adult internet users on Facebook it has proven itself to be a valuable marketing tool. As small business owners and nonprofits, Facebook gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more. But where to begin? Join me for this info-packed workshop and you'll walk away with a solid understanding of the basics as well as actionable steps you can put to use right away. Register online instantly at my Workshops page.
From website imagery to design considerations, this week's Website Workshop is all about communicating visually. New site visitors make an instantaneous judgement about your business way before they've read a single word of text. For better or for worse, photos, colors, logos and other visual elements convey a powerful first impression. Are yours working FOR you or against you? As with all of the workshops we'll begin this session with some basic technical considerations and then delve into the strategic use of imagery. Come learn how your site's imagery can work to help your business thrive. Learn more.
Learn how to put your website to work! What is SEO? How can you use social media for business? What are website conversions? Should you be blogging? Why are website conversions important? These one hour, interactive sessions include a presentation, group exercise and time for answers about your own site. Bring your questions and be ready to participate - it’s like a group fitness class for your marketing! Classes are held Wednesday evenings in the Hillcrest area. Learn more.
Your website’s homepage is your “face” to the world. In the 10-15 seconds that the average first-time site visitor gives your site, your home page must instantly show your branding, communicate what you offer, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a great home page isn’t rocket science…it’s simplicity.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko