Field Notes Blog
News and thoughts on UI/UX, web design, and more.
I now have three online training offerings all of which you can do any time, anywhere at your own pace. Each has a few sessions and I'm in the process of adding many more - shooting for 1 per week all this month:
Following on the success of last year I'm offering my live, online webinars again this year. These 1 hour presentations are designed to quickly get you up to speed on topics like Search Engine Optimization (SEO), social media marketing, blogging for business, using Facebook for business, the most effective ways to maintain your website and much more. These sessions are also valuable for small business people and nonprofit professionals who need to know enough to avoid internet scams and over-priced services. For example, what are the deliverables you should get in a search engine marketing service? What is Google Analytics and why should it be a part of any SEO package? How often and what sort of content should you be posting on social media? All that's required is to be online with your favorite device, if you want to participate in the question and answer period you'll get best results with a computer and headphones (or earbuds). There are 12 sessions in all and if you miss the live session on Wednesday night you can log in and view a video replay afterwards. As with my Web Labs I'm offering a nice discount for a Season Pass. While individual passes are a great value at $15 each, a Season Pass is just $144 which saves you $34. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off. See the full webinar list and sign up.
I'm really excited to announce that all of the details are coming together for my upcoming Pixel Lava Webs Lab series. While I got a ton of great reviews last year, students all said the same thing - that they never got around to putting their new knowledge into action. That gave me the idea of creating these live, presenter-led sessions where we work together to build up our online marketing. In the same way that services like Blue Apron deliver a ready-to-make meal, each Web Lab features a standalone project with step-by-step instructions. I'll begin with a demo and then we'll get to work. My goal is for every student to leave every session with a new, ready to use project. The sessions are also a great way to get the support of like-minded small business owners and nonprofit professionals. By working together week by week, we'll motivate each other to stay on track and provide the accountability to GET THINGS DONE. To encourage students to take advantage of the whole series I've created a super deep discount of $385 for a season pass - that's 50% off. If you run a small business or nonprofit I encourage you to join us. You CAN bring in more clients, buyers, donors, volunteers, patients, visitors, etc. and I will show you how. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off . Get all the details!
Learn from anywhere by computer, phone or tablet
Back by popular demand and updated for 2017 it's my Wednesday Website Webinars (www-get it?). These 1.5 hour online presentations cover search engine optimization, social media marketing, blogging for business and much more. Chose to just listen in or speak up and participate in the Q&A. No rushing around, just find a cozy spot and relax while learning. Every session includes a valuable resource-packed handout too. Kick off the New Year with momentum and focus!
Email and voicemail are the cornerstones of how many of us work now. These valuable tools keep us in the loop and allow us to work any time, anywhere. But they also have a dark side - they unnecessarily gobble up a ton of our time. Do you love emailing and listening to voicemails? Do you wish you had more of these every day? If so, then skip this. But if not, read on! Based on my experiences with real world clients over the course of the past year, I humbly offer these SIX simple tips to spend less time emailing, dealing with voicemails and even texting.
In working with the web it's helpful to understand what an internet browser is, a bit about how browsers work, and how to empty your browser's cache. Knowing this will help you with your own website, blogs, and other projects to which you contribute content.
Did you know that the average ROI (return on investment) for email marketing is $44.00 to every $1 spent! According to the Direct Mail Marketing Association, the ROI on printed direct mail is $1.25/$1.00 spent. I recently attended a terrific training session on using Constant Contact and was blown away how effective email marketing can be.
Do you want to be able to place an image in the right or left side of your layout and have the text wrap elegantly around it? Sure, who doesn't? Well here's how to do it in Dashboard (use the video popout button to view it BIG):
And if you're wondering how to do it in straight up HTML, you'll place the following inside (yep!) your img tag. If you don't know what an img tag is, use the technique above or just shoot me an email and I can do it for you.
img src="images/filename.jpg" style="float: right; margin: 0px 0px 5px 5px; width: 129px; height: 86px;" (you'll swap in your own values of course).
Fun! Feel free to leave me comments and/or questions below.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko