Field Notes Blog
News and thoughts on UI/UX, web design, and more.
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Your website’s homepage is your “face” to the world. In the 10-15 seconds that the average first-time site visitor gives your site, your home page must instantly show your branding, communicate what you offer, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a great home page isn’t rocket science…it’s simplicity. There's no better way to generate excitement around your current product offerings and events than seasonal promotions. People love to see fun Halloween graphics, warm Thanksgiving decorations and heartfelt holiday greetings. Have you ever been enchanted by a Google Doodle or entertained by an entire site made over for Zombies? These promos work because they cheer up our otherwise work-a-day world and create a memorable, sharable moment between you and your audience. Your website’s homepage is your “face” to the world. In the 15-45 seconds that the average first-time site visitor gives your site, your home page must instantly show your branding, communicate what you offer, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a great home page isn’t rocket science…it’s simplicity. |
BlogAbout the authorAs the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko Categories
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