Field Notes Blog
News and thoughts on UI/UX, web design, and more.
Content marketing is a fancy term for promoting yourself online by offering useful material. It's successful because it works on the power of attraction instead of distraction. In the same way we skip commercials, it's easy to tune out cheesy stuff online. Instead, we want to put out appealing, relevant content. Simple! Or is it? Do you have a hard time seeing your business through the eyes of an outsider? What may be an everyday, mundane thing to you (ho hum, here I am meeting with the wine rep again) might be wonderfully exotic to a new client (the handsome Italian wine rep - are you kidding me?!). With the goal of harvesting cool content for your social media marketing, here are 15 social media ideas that come out of the everyday things you probably already do.
Re-think the mundane
Have you ever been on vacation and watched a construction site? If you're in another country it can be especially fascinating to see how differently they do things. While our work-a-day lives are mundane to us they can be very engaging to viewers. A good trick is to think of your audience as someone who has never seen your subject before. Suddenly it's fresh and new. With that perspective in mind, here are 15 content ideas to get you started.
Be Guided by "What's In It For Me?"
Effective social media is about connecting with your followers in a useful, meaningful way. Keep in mind the guiding rule of promotions - What's In It For Me (WIIFM). When your viewers see that you are giving them something valuable and appealing they will stick around, which leads to engagement, sales, donations, etc. The key is to cultivate a fresh perspective, be authentic, keep your eyes open and create a simple work flow so you can easily capture things. Feel free to leave your comments and own ideas below!
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About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko