Field Notes Blog
News and thoughts on UI/UX, web design, and more.
Last spring I gave a presentation called "A Holistic Approach to Online Marketing" at the San Diego campus of Bastyr University. The audience was students studying to be naturopathic doctors. Some of them will graduate and open their own practices, while others will search for jobs. To that end, I talked about ways that they can begin to establish an online presence for themselves. Whether the goal is to cultivate one's identity as a subject matter expert to attract new clients or to enhance employability, the process is the same. Afterwards I realized that these simple ideas apply to anyone looking to move beyond their current job so here, based on my own 10+ years of hard-knocks experience, is a simplified plan for starting your own business.
Begin with the basics - who are you, what do you offer, and how will that make money.
Now it's time to Build
One you have an idea of what you're about and a plan to make money by practicing your passion, it's time to start building.
When I quit my grey cubicle in 2005 I knew I was doing the right thing for my soul, but it was scary. The following year my income dipped by 50% (ouch) but I was more alive and exhilarated than I had felt in ages. I held on, worked hard, and in a few years I was making about the same as before but having WAY more fun. Over 10 years later now I can safely say it was the best thing I could have done. I started with no business plan and no idea where to begin. I relied heavily on the kindness and patience of my early clients to learn. I'm proud to say that I still have many of those clients and I can only attribute that to amazingly good luck, a LOT of hard work & long hours and a passion for what I do. If you're reading this, you probably have that passion for your own business too.
I hope that this brief outline is helpful in providing some step-by-step suggestions for getting started and moving forward. Of course if I can help in that journey with a website or marketing just get in touch but mainly what I want to offer is my heartfelt encouragement.
Thanks for reading and please let me know what you think in the comments.
~ Ame Stanko, PixelLava.com
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko