Field Notes Blog
News and thoughts on UI/UX, web design, and more.
"What I can do to get more traffic to my site? My competitor has an ugly site but they are getting lots of press, how? I don't have money to spend on marketing, how do I get that first customer? How do I get a never-ending conveyor belt of clients?" Those are some questions I've gotten recently and perhaps you're wondering the same thing. Whether you're running a business or nonprofit, a stream of cheerful buyers handing us work (or just money) would be great! But marketing takes effort so here I present to you my own, home-brew recipe for website success, my Website Love Potion #9.
In the questions above, clients were looking for ways to market themselves without spending money so that's what I'll focus on. Put on your safety goggles and let's start brewing up our 9 ingredients:
This is a free approach to promoting yourself online, but you can also look into paid advertising through services like Google Adwords, Yelp and others. Either way, if creating a "conveyor belt of clients" was easy, we'd all be rich. In reality, marketing is an important, ongoing part of running a healthy business and it takes time, creative energy and/or money. If you don't have a lot of money, you can learn to use free online ways to reach people by attending my Website Workshops or by liking my Facebook, Twitter or Instagram feeds.
While there's no magical elixir, the web and social media give us our own ways to cook up success so use the recipe above to get brewing! Comments, results, feedback welcome below. ~ Ame Stanko, Pixel Lava Interactive
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko