The Art of the Business Card

A few days ago I met with a new client in need of help updating her logo and business cards. Although most of what I do is web work, I've been doing graphic design since 1997 and I still really enjoy it. Print work can be  wonderfully easy compared to coding (although not always!) and it keeps my design chops in shape. So, I happily began gathering ideas.
She explained that her business model was changing due to some advance training she was completing. This would also change her services and, really, the very things that make her business unique. I began to realize that what she really needed was a mini-workshop on her branding and marketing. We needed to look at her new offerings and clientele in order to update her logo and create her new cards in an effective, audience-focused way.
With this in mind, today I created a new design service I'm calling the Business Cards package.  Unlike simply ordering new cards, it includes a mini-branding consultation, fresh layouts, revisions, printing, delivery and even the master files. It is so, SO common to meet people who hate their business cards because they're boring, don't match their other materials, or just no longer represent who they are. Likewise, pretty much every small business owner I meet is interested in any help with marketing. While I still do simple updates and re-orders too, I'm really excited about approaching business card makeovers (and new cards too) in this more integrative manner.

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