Become an Email Marketing Ninja!

Did you know that the average ROI (return on investment) for email marketing is $44.00 to every $1 spent! According to the Direct Mail Marketing Association, the ROI on printed direct mail is $1.25/$1.00 spent. I recently attended a terrific training session on using Constant Contact and was blown away how effective email marketing can be.

Here are a few highlights:

1. Use the Archive feature (or archive your newsletters by hand if not using Constant Contact). Newsletters don’t just drive traffic to your site, they also boost search engine optimization.
2. Write a subject line with 40 characters or less – they have the highest open rates.
3. Try sending your messages at 10:30am on a Tuesday. The time a message is sent can dramatically improve click through rates.

I’m amazed at all the things it can do and at $15 per month it’s just plain dirt cheap. If your business is struggling in this economy, why not take advantage of free/inexpensive promotional opportunities like Yelp, Facebook, LinkedIn, and email marketing! You can sign up for a free Constant Contact trial in less than 5 minutes.