Hike & Learn
Invigorating Online Learning
Invigorate your mind while learning the skills you need
My Hike & Learn Website Marketing on-demand course includes 10 narrated video hikes through some of Southern California's more spectacular landscapes, along with examples and valuable handouts. I designed this series for my small business and nonprofit clients who want to quickly understand the basics of online marketing without the drudgery! Whether you want to learn how to do SEO yourself or gain the knowledge to make smart purchase decisions, this course will get give you a comprehensive overview. The classes are mobile-friendly, available 24/7 and can be downloaded to be viewed when you're offline. They can also be paused, replayed and revisited whenever you like, which makes it easy to learn on your own schedule. Learn via smart phone or tablet on the stairmaster at the gym, while commuting, or when the house is finally quiet. I'm really excited about this online, expanded version of my live workshops. I'm in the process of converting the materials and will be updating this page once the pricing and other details are worked out.
“Informative, fun, non-intimidating”. ~ Rocio Ocampo-Giancola
“Excellent! Instead of feeling overwhelmed at all of the online places I need to update/keep track of, I’m feeling excited and confident about optimizing my online presence. Wow.” ~ Anne Wolf, Metalsmith at Anneville Studio
“It’s hard for people who don’t use social media to understand some user interfaces but you described it well and went slow enough so that everyone understood. Thanks!” ~ Lindsay Moore, Nonprofit professional
What is search engine optimization (SEO)?
What is SEO? Why is it important? How do you "do" SEO, heck, what do you "do" in SEO anyways? This session will give you an overview and you'll leave with 10 actions you can take right away to improve your own SEO both on and off your site.
What is social media marketing (SMM)?
We've all heard the buzz about marketing using social media but what does that really entail? This session will look at how you can take some simple steps to start using social media to promote yourself online in a strategic way. We'll take a look at what social media marketing is and isn't and then delve into how to effectively use it to market your business. We'll also look at several examples of best practices and you'll leave with a valuable handout of things you can do right now along with resources for getting on track and learning even more.
What is search engine marketing (SEM)?
More and more, SEM is an integrated and important part of getting the word out about a business so in this session I'll explain what SEM involves and give you some free and easy ideas for ways you can use it.
ZEN AND THE ART OF HOME PAGE DESIGN – How to Grab Visitors and Convert them to Buyers
In the 15-30 seconds that a first-time visitor gives your site, your home page must instantly show your branding, communicate what you offer, draw the viewer further into the site and present a clear call to action - all while showing that your site is current and active. That’s a tall order! But creating a home page that converts visitors into clients isn’t rocket science. In this workshop I'll walk you through the most important elements step by step.
THE DOS AND DON’TS OF IMAGERY – BEST PRACTICES FOR VISUAL COMMUNICATION
Website viewers make an instantaneous judgement about a website way before they've read a single word of text. Photos, colors, logos and styles speak for your business and form the first impression for users. Are yours working FOR you or against you? As with all of the workshops we'll begin with some basic technical considerations and then delve into the strategic use of imagery.
GET TO THE POINT! 10 TIPS FOR WRITING EFFECTIVE WEBSITE COPY
Your website's text is at the core of your site's ability to attract viewers and convert them to clients. Great website copy fulfills several goals - it conveys your branding and product messages, it appeals to your specific audience and it forms the basis for your site's search engine presence. In the session you'll learn simple techniques for creating powerful copy for your site.
Empower your site with online forms – activate these special agents!
The lowly form is often overlooked as an element of website content but in this session I'll show you how to put these little gems to work! Forms can do a lot more than collect contact info, they can communicate your service offerings, boost SEO & conversions (make viewers into clients) and even support your branding and professionalism - all while streamlining your business workflows. Learn how to put these special agents into action!
Five Simple ways to start using Facebook for Business
With over 70% U.S. adult internet users on Facebook it has proven itself to be a valuable marketing tool. It gives us easy ways to attract new clients, stay top-of-mind with existing clients, boost our SEO and much more - but where to begin? Join me for this info-packed workshop and you'll walk away with a solid understanding of the basics with actionable steps you can put to use right away.
Email marketing for beginners – Capturing the ROI while limiting liability
The average return on investment for email marketing is $44 to every $1 spent. Amazing when you consider that the ROI for printed direct mail is $1.25/$1 spent. Here's another surprise, email contacts have proven to be more valuable than social media followers. Why? Because email speaks to people who have already expressed an interest in your product, service or organization - as opposed to the direct mail model of intruding to get someone's attention. In this workshop I walk you through the fundamentals of putting this powerful tool to work for your business. You'll learn how to protect yourself from liability while maximizing your efforts using strategic approaches.
Blogging for Business: Cultivate your online authority while boosting your SEO
Your online "authority" is one of the three keystones of search engine marketing and optimization. We build authority for ourselves on the web by having a strong identity on our website, contributing as a subject matter expert, gathering reviews and more. Blogging serves as a terrific way to build authority in your area of expertise and this session will give you a step-by-step approach, ideas and resources to help break down the process of blogging and help you develop an ongoing writing practice that is manageable and fun.