Field Notes Blog
News and thoughts on UI/UX, web design, and more.
I created my Website Workshops as a way to share knowledge and empower clients to do more with their websites. I can't think of a better holiday to reflect that idea than Martin Luther King, Jr. Day so in honor of MLK I'm offering a free Webinar pass to the first 5 people to sign up. The pass can be used for any webinar, although I heartily suggest you begin with the first one this Wednesday 1/18/17 which is "Holistic Approach to Online Marketing". It provides a great overview for anyone just getting started. To get your FREE pass just select Add to Cart on the Webinar Pass page and enter the coupon code MLKDAY at check out. I hope you'll take advantage of this free offer and join me online.
Following on the success of last year I'm offering my live, online webinars again this year. These 1 hour presentations are designed to quickly get you up to speed on topics like Search Engine Optimization (SEO), social media marketing, blogging for business, using Facebook for business, the most effective ways to maintain your website and much more. These sessions are also valuable for small business people and nonprofit professionals who need to know enough to avoid internet scams and over-priced services. For example, what are the deliverables you should get in a search engine marketing service? What is Google Analytics and why should it be a part of any SEO package? How often and what sort of content should you be posting on social media? All that's required is to be online with your favorite device, if you want to participate in the question and answer period you'll get best results with a computer and headphones (or earbuds). There are 12 sessions in all and if you miss the live session on Wednesday night you can log in and view a video replay afterwards. As with my Web Labs I'm offering a nice discount for a Season Pass. While individual passes are a great value at $15 each, a Season Pass is just $144 which saves you $34. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off. See the full webinar list and sign up.
I'm really excited to announce that all of the details are coming together for my upcoming Pixel Lava Webs Lab series. While I got a ton of great reviews last year, students all said the same thing - that they never got around to putting their new knowledge into action. That gave me the idea of creating these live, presenter-led sessions where we work together to build up our online marketing. In the same way that services like Blue Apron deliver a ready-to-make meal, each Web Lab features a standalone project with step-by-step instructions. I'll begin with a demo and then we'll get to work. My goal is for every student to leave every session with a new, ready to use project. The sessions are also a great way to get the support of like-minded small business owners and nonprofit professionals. By working together week by week, we'll motivate each other to stay on track and provide the accountability to GET THINGS DONE. To encourage students to take advantage of the whole series I've created a super deep discount of $385 for a season pass - that's 50% off. If you run a small business or nonprofit I encourage you to join us. You CAN bring in more clients, buyers, donors, volunteers, patients, visitors, etc. and I will show you how. With a money-back guarantee you have nothing to lose and as professional development it's even a tax write-off . Get all the details!
As we near the end of 2016, here are some highlights from the past year and a look ahead to the cool new stuff that I'm working on for 2017.
More Website Workshops ... and more to come!
In January I kicked off my second year of classes on website maintenance and marketing. This time the workshops were offered entirely online using a simple, high-quality app. I conducted sessions with people in several different states and got encouraging feedback to continue and expand to new topics. As websites get easier (and more fun) to use they get more powerful. It's never been easier to run your own site and promote yourself online.
Since I got my first iPhone in 2009 I've been smitten with the amazing things we can now do with the incredible computers we carry around in our pockets. From the hardware to the software, I'm fascinated by the ways in which apps are changing the way we live. I've evaluated hundreds of iPhone and iPad apps and I've decided to start sharing my ongoing reviews, experiments and adventures. You'll find my best ideas improving the world around us and for ... better living through apps. Coming soon!
Learn from anywhere by computer, phone or tablet
Back by popular demand and updated for 2017 it's my Wednesday Website Webinars (www-get it?). These 1.5 hour online presentations cover search engine optimization, social media marketing, blogging for business and much more. Chose to just listen in or speak up and participate in the Q&A. No rushing around, just find a cozy spot and relax while learning. Every session includes a valuable resource-packed handout too. Kick off the New Year with momentum and focus!
Jumpstart your Marketing for 2017
Build your online presence week by week in my 2 hour hands-on Web Labs starting on January 28th. Through this project-based series I'll guide you through the creating of 20 projects including an online marketing plan, optimized social media profiles, a tuned-up website, a small business video and more! You'll leave every session with a valuable assets designed to drive new clients to your business. Designed for small business owners, these are great for nonprofits and career skill-building too!
It's the time of year when we see lots of gratitude sentiments. Businesses are thankful for customers, politicians are thankful for support and many of us are thankful for our families, good health, etc. These are all great but it got me to thinking about sharing something a bit more useful. In the course of my daily work and ongoing yearly business development I've experimented a lot and found some cool stuff that I now find very valuable. I've put together a list of the top 10 things that I am thankful for AND that may be of real use to the students, small business owners and nonprofit professionals I work with.
Facebook doesn’t provide an easy way to upload documents, just photos and video. Here are some ways to to add this functionality – great for sending out event flyers and other printable documents! These instructions are written on Mac, adapt as needed for a PC.
Website redesign for LymphaStrip
Working closely with the business owner we created a streamlined, vibrant, upbeat site to speak to her primarily female audience of breast cancer survivors and mastectomy clinicians. The site features an excellent video by Chris Neighbors of Blue Wheel Productions that does a great job of artfully telling the story behind the product. Visit the site at lymphastrip.com.
New website for PhysicalYogaTherapy.com
Experienced therapist and yoga instructor Donna Chisholm combines physical therapy and yoga to help people recover from injuries, stay well as they age, and improve overall wellness. She even offers in-home visits for seniors. Too bad she's in Bend, OR. and not San Diego! Visit her new website at physicalyogatherapy.com.
About the author
As the owner of Pixel Lava Interactive I've helped hundreds of small businesses and nonprofits with websites, graphic design and more. I hope you'll find this blog full of useful information.
~ Ame Stanko