Social media is one of the best ways to promote your business. A whole industry has blossomed from it and the hype is overwhelming but social media marketing can be fun and getting started is easy. Whether you want help getting things set up properly, clean up on an existing profile, creating and running a special social media campaign or implementing a monthly practice to keep things fresh, I can help.
San Diego Unitarian Universalist Network Website • Facebook page • Maintenance uusandiego.org
First Unitarian Universalist Church of San Diego Website • YouTube Channel • Maintenance firstuusandiego.org
Social Media Set Ups
My focus is on setting up Facebook, LinkedIn, Twitter and Instagram in ways that make them easy for you or a staff member to manage. I provide easy-to-understand packages to get you up & running that include training how to sheets, tips & tricks, best practices and valuable resources. Social media doesn't have to be time consuming and expensive, I can show you how to keep both costs and time under control. My Social Media Set Up Package includes:
Account set up
Branding & customization
Website widget installation
Cross-network integration tools
Training and ongoing support, ideas, best practices, etc.
Social Media Tune Ups
I also help people optimize or get control of existing social media profiles. Facebook, LinkedIn, Twitter and Instagram are always changing. I can guide you through the forest of details so you can spend more time promoting your site and less time trying to figure out what the heck is wrong with your profile. If your social media profiles have gotten cluttered, unprofessional and unfocused I can help. My Social Media Tune Up Package includes:
Review your Facebook Business Page, Twitter profile, LinkedIn Business page or other property.
Strategy-based recommendations for making the most of your profile graphics.
Suggestions for adding custom tabs and other features for optimizing your profiles.
Concrete info for how - and why- to integrate your site and social media.
Pricing depends on your specific needs and the initial evaluation is free. I can take a look at your social media profile(s) and provide a no-nonsense quote in writing.
Social Media Campaigns
Event-specific social media campaigns are an excellent way to promote your product, service, event ... or anything really. I've promoted book launches, restaurant specials, movie premieres and even a whole KickStarter campaign. Starting with your website and the promotion I'll work with you to create a campaign plan, identify the channels you'll want to use (your website, email, social media, video, etc.) and work backwards from your target date to create your own campaign calendar and keystone graphics. Most campaigns run from 10-20 hours of work but since each is a little different, contact me with your details and I'll type up a custom quote.
Special Social Media Projects
In addition to the largest networks, there are many specialized social media networks that offer opportunities to connect to your specific audience. Pinterest is a great way to promote products, share design inspiration and showcase your portfolio. MeetUp is a valuable for promoting classes and interest-based businesses. Sites like Slideshare (the "You Tube" of slideshow-type presentations) can be a good way to connect to learners. In addition to reaching another audience set, these networks are help you develope your online presence in terms of search engine optimization. Even Google+ can be valuable in boosting your site's presence. Based on your business and audience, I can help you identify and make the most of the best social media opportunities for your goals.