A Strategic Marketing Evaluation is a great way to get a firm understanding of the current state of your online presence and step-by-step list of ways to improve. I begin with a thorough review of your current online assets (website, social media profiles, local search listings), take a look at your closest online competitors, and then provide a detailed report with specific recommendations covering everything from branding to search engine optimization (SEO) to conversion optimization (the art of making passive visitors into new clients).
The Strategic Marketing Evaluation includes:
A thorough evaluation of your website including branding, imagery, website copy, consistency, conversion optimization, usability/site structure, search engine optimization, forms, multimedia and technical issues.
A detailed review of your social media profiles (if any) including proper set up, graphics, copy, conversion optimization, strategic linking and use of available features.
An itemized report with step-by-step recommendations (including rationale) that is designed to guide you in improving your online presence quickly and easily - and also develop the knowledge to maintain your online presence going forward.
A valuable booklet with handouts for making the most of your website and social media including best practices, recommended free tools and additional resources.