Mobile gadgets like phones and tablets offer a huge opportunity for communicating with prospective clients, current customers, volunteers and donors. If you don't own a smart phone yourself you certainly know plenty of people who do and many of them love their tiny devices. Currently, out of the 6 billion people on earth about 4.8 billion have a mobile and only about 4.2 billion own a toothbrush*. Mobile devices are so prevalent because, by and large, they are cheap. Many, many more people can afford cellphones than computers, and the ability to instantly connect via data or wi-fi networks to the internet makes them the primary way that millions of people are accessing the internet.
So you know it's time to start making the most of mobile ... but where to begin?
Get Started with Mobile Marketing
Text to Like/Join/Follow, etc.
Mobile devices provide some unique and fun ways to connect with potential customers. For example, we can set up text integrations which make it a snap for new users to Like your Facebook page, follow you on Twitter and even join your email newsletter mailing list by sending a quick text message. These are great ways to sign up interested users at trade shows, street fairs or even just people you run into around town.
QR codes
QR codes are a super-fast way to send a user to a coupon, website link, video or other online asset. The QR code is created using a variety of tools and then printed on signs, flyers, and other materials. Users with a smart phone can use a free QR Code scanner app to take a quick scan of the code, which then decodes in their phone and delivers them to the asset. Store owners post coupons, others might post a downloadable contact card, while others might add a QR code to a product which takes the user to a video about how the product was made. The only limit is your creativity.
Pricing depends on what we want to do exactly so I can provide a free quote based on your needs. If you're interested in setting up any of these services, just get in touch.
Get a Mobile Friendly Website
If you're still limping along with a Flash site, it's really time to move on since your site will not display at all on the millions of iPhones, iPods and iPads selling daily. Due to a decision by Apple, the Flash file format is not supported on those devices, you'll just see a blank space where your precious content should be.
Assuming you have a nice site, have you looked at it on a smart phone? The way that most devices display a web page is as a very tiny representation of your regular site. To work with it the viewer must zoom in, scroll around a lot, and try to hit teeny tiny buttons. It's okay, but it's not a good user experience.
Mobile optimized sites are alternate versions of your website built to work on mobile devices. The data is distilled into actions, the design is streamlined into clean & clear branding and the buttons are big and easy to use. Mobile sites give your users basic info fast and are the best way to serve up a quick map link, phone number, your menu, the latest news, etc.
If you're looking for help in creating a user-editable mobile site for your business or organization, contact me for a free quote.